Digital Marketing Manager

5 days ago

Queenstown, New Zealand Destination Queenstown Full time

Month Fixed Term (Maternity Cover)

Destination Queenstown and Lake Wānaka Tourism are the regional tourism organisations responsible for positioning Queenstown and Wānaka as world-class regions striving to be leaders in regenerative tourism.

Based in Queenstown, this fixed-term role reports to the GM Destination & Brand and leads the digital marketing function across both RTOs. You'll be responsible for managing the Queenstown and Wānaka brands online, delivering digital campaigns, optimising websites and digital channels, and leading a small team to deliver best-in-class digital marketing outcomes.

Key responsibilities include:

  • Managing and evolving the QueenstownNZ and websites and digital platforms.
  • Leading the digital marketing strategy, including SEO, SEM, social media, and eDMs.
  • Overseeing paid digital campaigns and performance analytics.
  • Coordinating content production and publishing across digital channels.
  • Supporting regenerative tourism goals through digital storytelling and destination management initiatives.
  • Leading a team including the Digital Marketing Executive and Wanaka Marketing Executive and working closely with the Content Producer.

We're looking for someone with:

  • Minimum five years' experience in strategic digital marketing, ideally in a management capacity.
  • Strong knowledge of website management, analytics, SEO, paid digital and social media.
  • Proven leadership and project management skills.
  • A passion for the Queenstown Lakes region and a commitment to our values: Stay True, All In, and Have Fun.
  • Excellent communication, analytical, and relationship-building skills.
  • Familiarity with AI tools and emerging digital trends in tourism is a plus.

You'll be warmly welcomed into a collaborative, values-driven team that's passionate about making a difference in tourism.

To apply, find out more information or request a copy of the position description, please contact GM HR & Administration, Katie Obermoser: -

We look forward to hearing from you

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