Creative Director

We are seeking an experienced and innovative Creative Director to develop advertising campaigns and strategies to assist in driving sales. This role is perfect for a creative marketing professional who thrives in a dynamic environment and understands the power of branding, storytelling, and digital engagement.

This role offers a unique opportunity to help shape and grow a brand from the ground up.

Key Responsibilities:

Strategic Marketing & Advertising

• Support the development of digital strategies to grow consumer awareness, engagement, and increase bookings.

• Stay up to date with market trends and customer insights to drive brand positioning and awareness.

• Conduct market research to identify emerging trends and the competitive landscape.

• Interpret and predict current and future consumer trends.

• Monitor and analyse marketing performance metrics, adjusting strategies to optimise engagement and achieve business goals.

Content Creation & Design

• Create compelling, on-brand content - graphics, video clips, imagery - for websites and social platforms.

• Capture high quality photography for website content.

• Assist in designing and producing a range of print materials - including brochures, posters, and signage - using tools like Adobe InDesign, Illustrator, and Canva, ensuring all assets are brand-aligned and print-ready.

• Refresh and repurpose existing assets and create new ones that reflect evolving brand direction.

• Design email newsletters, web banners, digital ads, and promotional materials.

• Embed key brand messaging and stories across all marketing initiatives.

Website, socials and eCommerce

• Oversee SEO, improving visibility, organic performance and paid digital advertising efforts.

• Establish new social media platforms while maintaining and growing existing ones.

Collaboration & Communication

• Build and maintain relationships with key industry stakeholders and partners

• Implement B2B email marketing campaigns to enhance stakeholder engagement and retention.

• Work closely with operations, sales, and systems teams to align marketing with business needs.

• Identify partnership and collaboration opportunities within the Queenstown tourism industry.

• Lead internal communications to ensure the company stays informed about ongoing marketing initiatives.

What We're Looking For:

• Hands-on experience in SEO, advertising, social media and content creation.

• Strong branding expertise with the ability to create and implement a unified marketing vision.

• Strong understanding of marketing principles and strategies, preferably within tourism or adventure sports.

• Proficiency in marketing software and tools, including CRM systems and analytics platforms.

• Degree in creative field.

• 5+ year's experience in the creative industry. (Content Creation/Photography/Marketing/Design)

• Minimum 1+ year's experience in social media marketing.

• Execute projects based on company's design briefs.

• A creative mindset with a passion for storytelling and visual identity.

• Excellent project management skills and the ability to juggle multiple campaigns simultaneously.

• A proactive, adaptable, and results-driven approach.

• Excellent communication and interpersonal skills.

• Creative thinking and problem-solving abilities.

What we offer:

• Play a pivotal role in shaping the brand of a leading Watersports group in Queenstown.

• Work in a fun, adventure-filled industry surrounded by stunning landscapes and good people.

• Be part of a growing company with exciting opportunities for career development.

• Enjoy a dynamic and supportive work environment.

• Competitive salary based on experience.

We pride ourselves on creating magical moments for our customers. With a commitment to safety and exceptional service, we're looking for team members who share our love for the outdoors and water sport adventures. If you're ready to make a splash in the tourism industry and take our brand to the next level, we'd love to hear from you Apply now with your CV and a include a cover letter outlining your experience and why you'd be the perfect fit for this role.