Marketing Manager
4 days ago
Location: Viaduct Harbour, Auckland**
Salary: ~$120k
Start: Immediate
Clarke Group is in rapid growth mode across Auckland and Queenstown with a major pipeline of residential and social housing developments, alongside a growing build-to-rent and property management business.
We are hiring a high-calibre Marketing Manager to take full ownership of the marketing function — brand, projects, digital, reporting, campaigns, collateral and creative direction — across both Clarke Group Developments and Clarke Group Property Management.
This is a role for a strategic conductor and hands-on executor. You will work with and manage an internal marketing assistant and refine, direct, and manage outsourced designers, developers, media contractors, and agencies (local & Upwork) to deliver results at pace and with polish.
If you thrive on autonomy, have strong taste, move fast, and can build systems and results — read on.
Your Responsibilities
Brand & Corporate
- Own Clarke Group's brand and marketing function end-to-end
- Ensure company profile, pitch decks, and website are accurate and always current. Initial task is to coordinate and execute on new website
- Monthly marketing reporting to Executive Team & funders
- Lead newsletters and stakeholder communications across both development & property management businesses
Project Marketing
- Develop brands, naming, and visual identity for each new project
- Build & manage project websites and landing pages for buyer and tenant funnels
- Create & maintain property packs, IMs, and collateral for each development
- Coordinate drone content, project photography, and progress video
- Oversee signage, brochures, renders, and all on-site brand expression
Digital & Demand Gen
- Lead our digital strategy across organic and paid channels
- Oversee Meta & Google ad activity run internally (you guide, monitor, optimise)
- Drive engagement & pipeline through HubSpot, automation & tracking
- Lead organic social media content, cadence, and distribution
Team & Partners
- Lead our internal marketing assistant
- Manage and quality-control outsourced designers, developers, videographers, and creative contractors
- Build a trusted bench of specialist freelancers on Upwork + local agencies
Bonus (Nice-to-Have)
- Experience with interiors/finishes to assist in quality and design alignment for developments
You Bring
- 3–6+ years relevant marketing experience — property development / construction / real estate preferred
- Strong ability to lead, plan, and execute across multiple projects at once
- Strong digital acumen — confident in feedback, optimisation, creative direction, and funnel oversight
- Website competency
- Hubspot competency
- Digital adword competency (meta and google)
- Excellent taste, brand discipline & visual polish
- Experience managing internal support and outsourced specialists
- Commercial instincts, urgency, organisation, and ownership mentality
This is not a passive coordinator role — it is leadership, delivery, and accountability.
Why Clarke Group?
- High-growth environment with significant projects & visible impact
- Autonomy and trust to build the function your way
- Exposure to development, BTR, investment, and property management verticals
- Viaduct Harbour office with a driven team and strong leadership
- Role grows with the business — this can evolve into a Head of Marketing track
Please Read Before Applying
This role suits someone who:
Loves autonomy and ownership
Sets standards, not waits for instructions
Can direct others, manage multiple suppliers, and deliver outcomes
Thrives in a fast-moving, entrepreneurial property environment
This role will not suit someone looking for slow pace, hand-holding, or single-task execution.
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