Social Media and Marketing Coordinator

Company Description
**Waipapa Taumata Rau | The University of Auckland**

The University of Auckland is New Zealand’s leading university. We employ more than 5400 academic and professional staff to support over 41,000 students, making us one of NZ’s largest employers.

The University Library is committed to providing quality library and information services to support and enhance the teaching, learning, research, scholarship and creative work of the University.

**Te Herenga Mātai Pukaha| The Faculty of Engineering at The University of Auckland**

The University of Auckland’s Faculty of Engineering is one of eight faculties that make up the University of Auckland. Located on Symonds Street, Auckland, it has been consistently rated as one of the best Engineering Schools in Auckland for the quality of its research. The faculty has grown to over 5,000 students over the years in both undergraduate and postgraduate study. In 2019, faculty history was marked with the opening of a new building (attached to the old building with a bridge) which supports tailor made spaces to support learning, accommodate larger student cohorts, and encourage multidisciplinary collaboration.

The development and opening of the New Market campus facilitates research activities which include Electrical and Computer Systems, The Centre of Advanced Composite Materials, The NZ product accelerator, Civil Engineering and more.

The provision of a comprehensive learning environment remains our core activity incorporating interdisciplinary projects and collaborations with public and private organisations which ensures our graduates are equipped with the right knowledge to take on their career of choice.

**Job Description**:
**Te Whiwhinga mahi | The opportunity**

The University of Auckland has an exciting opportunity for one part-time 0.6 FTE (Three days a week) 12-month fixed term social media and marketing coordinator to join the Faculty of Engineering.

The purpose of this role is managing and growing the faculty’s main social media channels to support strategic marketing goals and enhance the faculty’s reputation. This includes paid digital advertising, content creation independently and in collaboration with our student ambassadors to engage prospective and current students, showcasing the variety of engineering to the wider community via social media marketing and in line with the marketing strategy set for the faculty. This position will also support the administrative operational activities of the marketing team where required.

This role will work closely with the Communications and Marketing Manager, the Marketing Adviser, the Events Planner, the Graphic Designer, Content Writers and Coordinators, Casual Staff who are current students, external agencies and other internal academic stakeholders to plan and execute faculty marketing campaigns and promotional activities.

Along with this, key responsibilities of this role will be:

- Collaborate with the marketing advisor to develop, manage, and implement an annual social media content strategy to ensure that timely and engaging content is published to engage with key target audiences as per the faculty’s strategic goals.
- Identify and leverage opportunities for paid content amplification and plan and execute in-house paid social media activity when directed by the Communications and Marketing Manager.
- Day to day marketing support with event communications to relevant stakeholders, general administrative assistance for marketing related tasks as required and maintaining the social media marketing budget in collaboration with the marketing advisor.
- Analyse performance and report on effectiveness of social media activities across university channels including performance of each channel, content, and campaigns.
- Manage regular reviews of competitor social media activity and report on trends and new activities.
- Provide recommendations for social media campaign improvement, along with insights into new/alternative opportunities
- Implement the Faculty’s social media strategy to enhance and protect the faculty’s reputation and support strategic brand and recruitment objectives.
- Work with student content creators (as needed on a casual contract basis) to create, produce and curate content, including video content in line with campaigns and strategic goals, optimised for social media channels.

This is a part time, fixed term role for 12 months. The salary range is $64,600 - $79,800 per annum, prorated, depending on qualifications and experience.

For more detailed information, please refer to the Position Description.

**Qualifications**:
**He kōrero mōu | About you**

To be successful in this role, you will have:

- Two years or more professional experience in a social media and marketing coordinator role
- A bachelor’s degree or relevant tertiary qualification
- Experience with running paid advertising campaigns, copywriting and content coordination Experi