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Head of Marketing

2 weeks ago

Remote, New Zealand InnoCraft Full time

We are seeking a skilled and motivated Head of Marketing to lead our marketing initiatives in an exciting and rapidly growing B2B Tech business. Our marketing strategies centre around our customer, focusing on empowering them to discover the value of our privacy friendly open source analytics product, Matomo. Matomo was developed to empower marketing professionals to draw insights and to make data-driven decisions to optimize their digital presence.

As the Head of Marketing, you will play a critical role in shaping and executing our marketing strategies to lead our accelerated growth. You will be responsible for managing and adding capability to a team of marketing professionals. We want our Head of Marketing to actively participate in the execution of some of the marketing initiatives.

This duality requires a versatile marketer who can provide strategic direction, drive creative campaigns, and roll up their sleeves to get hands-on with execution. As the Marketing Manager, you will be responsible for leading and driving our global marketing strategy, brand development, and demand generation efforts. You will play a critical role in shaping our brand image, and understanding our target markets so that you can guide and direct us on how to best position the Matomo product in the market mid and long term.

Key Responsibilities

**Marketing Strategy and Planning**
- Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth.
- Conduct market research, analyse industry trends, and identify target segments to inform marketing strategies.
- Collaborate with Sales, Product, and Support, to align marketing initiatives with business objectives.
- Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns.

**Execution and Campaign Management**- Develop compelling marketing messages and positioning that resonates with target audiences.
- Oversee the production of marketing collateral, including website content, whitepapers, case studies, and sales enablement materials.
- Utilize marketing automation tools and platforms to streamline campaign execution and monitor performance.

**Brand Development**:

- Build on, enhance and manage our brand's identity, ensuring consistency across all marketing channels and materials.
- Develop a deep understanding of our target market and customer personas to tailor messaging and branding efforts.
- Drive thought leadership initiatives, including speaking engagements, industry partnerships, and content creation.

**Team Management and Development**:
Develop and manage the marketing budget
- Work with the executive team to develop and manage the marketing budget.
- Ensure that resources are allocated appropriately to drive maximum ROI.

Minimum qualifications
- Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role
- Proven track record of developing and executing successful marketing strategies in a B2B tech environment
- Strong background in executing successful marketing campaigns across multiple channels.
- Experience and some understanding in web analytics and SaaS open-source would be beneficial
- Strong analytical skills with experience in marketing analytics and data-driven decision making
- Excellent leadership and management skills, with a track record of building and managing high-performing teams
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and communicate effectively with senior executives

Personal attributes
- Passion for customers
- People-orientated
- Excellent communication skills, verbal and written
- Excellent problem solving skills
- You must have an analytical mind, a “sense of walking in our customer’s shoes” mindset and critical thinking skills
- Highly self-motivated and have passion for what you do.
- Highly result driven.
- Ability to manage multiple priorities, commitments and projects
- An excellent team player

**Benefits**:

- A rewarding salary
- Remote work (save many hours on commute, and save money)
- Flexible hours
- 25 days of paid holidays per year plus your national public holidays
- A huge “playground” to grow your skillset
- Opportunity to have immediate impact
- Co-working space paid for and/or work from home
- All home office equipment paid for (laptop, desk, chair, standing desk, lights, etc.)
- Paid certifications & training as applicable

Location
- 100% Remote work position
- **You must be located in New Zealand**

Interested in immigrating to New Zealand?

About InnoCraft and Matomo Analytics

At InnoCraft, we offer analytics products and SaaS to enable our users to grow their business. We believe in openness, privacy and 100% data ownership. Our mission is to liberate analytics and we are passionate about measuring for success. That’s why we created Matomo Analytics, the leading open source analytics