Digital Trading and Product Insights Lead

We are BCorp certified
- Sustainability is at the heart of everything we do
- Great benefits including paid parental leave and generous staff discounts
- Career opportunities throughout Australia & New Zealand

**About Kathmandu**
Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. We’re on a mission to improve the wellbeing of the world by getting more people outdoors, because nature has a positive transformative effect on us all. It makes us more happy, open, free and fun. And that’s why we’re all about creating the best sustainably made outdoor gear - to get people to experience nature’s benefits more often. We've been out there for over 30 years living our best lives. Now you can too. Join us on our mission to improve the wellbeing of the world through the great outdoors.
***A little bit about the role**
We have an exciting opportunity to join Kathmandu as the Digital Trading & Product Insights Lead. You will lead the performance and optimisation of the online store and marketplace channels by owning digital trading strategy, managing weekly sales performance, and leveraging product and customer insights to drive revenue, conversion, and engagement across all digital touchpoints. Day to day responsibilities include, but not limited to;
- Own digital trading performance reporting across owned eCommerce site and marketplaces — including daily, weekly, and campaign-level views.
- Lead analysis and commentary using GA4 and other tools (e.g. Looker Studio) to monitor performance trends, conversion paths, bounce rates, AOV, etc.
- Collaborate closely with product and merchandising teams to surface insights on product performance, sell-through rates, search demand, and assortment gaps.
- Partner with digital marketing, CRM, content and marketplace teams to inform tactical decisions that optimise traffic, revenue and efficiency.
- Present weekly trade insights and recommendations to the broader marketing, product, and eCommerce teams, highlighting key drivers of performance.
- Analyse the effectiveness of marketing and promotional campaigns, identifying if uplifts were driven by CRM, paid, or on-site activations.

**This is what you'll need**:

- **Analytical Thinking**: Ability to interpret data and performance metrics to guide decision-making by turning raw data into actionable insights. Skilled in forecasting, reporting, and post-campaign analysis
- **Strategic Mindset**: Understands how digital trading aligns with broader business goals and commercial priorities.
- **Collaborative Communication**: Works effectively across teams including marketing, product, UX, and inventory. Communicates complex insights clearly to non-technical stakeholders
- **Adaptability**: Stays current with analytics tools (e.g., GA4), platform changes, and eCommerce trends.
- **Customer-Centric Approach**: Focuses on user experience and behaviour to optimize conversion and engagement. Monitors on-site search trends, reviews, and friction points.
- **Agility & Resilience**: Thrives in fast-paced environments and comfortable reprioritising based on business needs

**Qualification & Experience Requirements**:

- Proven experience managing performance and optimization of online stores and marketplace channels. Ideally in a fashion or apparel industry.
- Familiarity with digital trading strategies, including pricing, product prioritisation, and promotional planning.
- Experience in tracking and improving conversion rates, average order value (AOV), and bounce rates.
- Experience with Shopify.
- Hands-on experience with GA4 (Google Analytics 4), including dashboard creation, event tracking, and interpreting user behaviour.
- Ability to present trade insights and performance commentary to cross-functional teams.
- Experience working with product, merchandising, CRM, content, and digital marketing teams to align strategies and share insights.
- Ability to contribute to campaign briefs and post-campaign reviews with data-backed input.
- Experience analysing product performance, sell-through rates, and customer behaviour to inform merchandising and marketing decisions.
- Ability to identify assortment gaps and search demand trends.
- Experience collaborating with UX teams to improve site experience using data-informed insights (e.g., user journey drop-offs, device mix).
- Able to challenge and influence based on data and logic
- Familiarity with tracking on-site promotions and category activations to assess effectiveness.
- Experience working with BI, finance, and inventory teams on forecasting, budgeting, and stock allocation.

**Ready to join us?