Marketing Speialist

We are a boutique New Zealand-based education consultancy agency specialising in student recruitment and education partnerships. We are currently seeking a highly motivated and bilingual Marketing Specialist to lead our business development initiatives targeting the Chinese education and training market. Key Responsibilities: Develop and implement marketing strategies to promote New Zealand education services to the Chinese market Build and maintain partnerships with Chinese education agencies, after-school training providers, and institutions Conduct market research and data analysis to identify trends, evaluate campaign effectiveness, and support decision-making Manage Chinese social media platforms (WeChat, Xiaohongshu, etc.) and local marketing content Organise and participate in online/offline education fairs and webinars Assist with student recruitment funnel: from initial inquiry to enrolment and visa support Requirements: Fluent in Mandarin Chinese and English (both written and spoken) A Bachelor’s degree or above in Marketing, Business, Applied Management, or related fields Practical knowledge of market research, data analysis, and campaign evaluation Familiarity with New Zealand and Chinese education systems Strong intercultural communication skills and ability to work independently Proficiency in MS Office, online marketing tools, and data analytics platforms is an advantage Prior experience in international education, student recruitment, or cross-border marketing is a strong plus What We Offer: Supportive and flexible work environment Opportunity to lead market development projects Direct contribution to the company’s growth and impact in the education sector Competitive salary commensurate with experience