Brand Events Manager

When you join DB Breweries, you join the global HEINEKEN whānau, where everyone is encouraged to be themselves, contribute their ideas, learn, and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries.

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer. We offer a great range of employee benefits and positive culture which includes:

- Free health, life and income protection insurances.
- 5% employer contribution to your KiwiSaver.
- Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
- Up to 50% employee discount at Star Hospitality venues
- ‘Enjoyment of Life' leave (an extra day each year to do something you enjoy).
- A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
- Free learning and wellbeing tools and leadership development programmes.
- As a member of Mind The Gap, we’re committed to addressing gender pay gaps and we’ve also supported the Pacific Pay Gap Inquiry.
- Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
- Free parking.

As our Brand Events Manager, you’ll be at the forefront of crafting unforgettable experiences within our sponsorship and events portfolio. Your mission? To unleash potential through innovative cross-promotional strategies and branding initiatives, all while championing sustainability. You’ll lead the charge in executing contractual rights, propelling market share and volume growth to new heights.

What you will do:

- Assist the Senior Brand Experience Manager in creating a 1 & 3-year sponsorship and events strategy that aligns with the broader DB portfolio strategy.
- Seek and secure new sponsorship opportunities, renegotiate existing contracts, and manage relationships with internal stakeholders to ensure alignment with brand objectives.
- Ensure all brand experiences and activations reflect the brand’s identity and adhere to contractual terms, serving as a brand guardian throughout all initiatives.
- Oversee end-to-end event management, including project planning, budget management, risk assessments, and onsite coordination, ensuring successful execution.
- Evaluate event performance, track sponsorship effectiveness, and provide accurate reporting on sales volumes to support continuous improvement.
- Develop and execute sustainability plans for all events, aligning with Heineken’s Greener initiative to minimise environmental impact.
- Ensure adherence to health and safety standards, conduct risk assessments for all brand experience activations, and manage compliance with relevant legislation.
- Actively manage DB’s event infrastructure, including logistics, inventory control, and maintenance, to ensure seamless operation during events.
- Leverage cross-promotional and branding opportunities across ATL and BTL channels to maximise brand visibility and engagement.
- Proactively share market intelligence and insights related to sponsorship and events with Channel Marketing and On-Premise specialists to enhance overall brand strategy.

What we’re looking for:

- Ability to work outside of standard hours noting hours of work can be influenced by event requirement
- A creative thinker with a flair for crafting memorable experiences.
- Strong project management skills to juggle multiple events and stakeholders seamlessly.
- An analytical mind to translate data into actionable insights.
- A passion for sustainability and a commitment to making a difference.

If you’re ready to take the lead in shaping our brand's future through exceptional events, we want to hear from you Join us and be part of a team that values innovation, creativity, and sustainability.