Marketing Campaign Coordinator

Company Description

At TheMarket, we are passionate about the brands and merchants that we work with, selecting authentic alignments to tell great stories via our various marketing channels. Whether it’s search, display, affiliates, retargeting or social; targeting awareness, consideration or purchase intents; on mobile, app, desktop or tablet - we strive to create always on-brand and engaging marketing communications for all our personas.

**Job Description**:
Heading into a peak time of year, we're looking for a real self-starter and energetic Marketing Campaign Coordinator to join our talented marketing team on a 6 month contract, starting asap

Goals
- Responsible for ensuring all content on the website is accurate and supports GMV and conversion targets considering our wide range of customer personas on mobile, app, desktop or tablet.
- Support the overarching end-to-end campaign management process for all relevant channels including; MTEs, sales, coupons, marketing channels, partner channels, competitions, activations etc.
- Represent the brands and merchants we work with - creating and executing always on-brand and engaging content no matter the channel.
- Not just a pretty face, The Marketing Campaign Coordinator loves getting geeky to track the entire multi-channel marketing funnel to continuously measure, improve and increase traffic, engagement and revenue.
- Using data-driven trend analysis and best practice strategies this role collaborates with the Marketing, GM & Planning, Experience and Development teams to ensure content and ads cover our focus brands, retailers across TheMarket’s expansive categories which including: food, beverage, fashion, kids, living, beauty, toys, electronics, sports, entertainment, stationery, DIY and more.
- As TheMarket trades on innovation and opportunity, the Marketing Campaign Coordinator is not afraid of a pivot operating on both strategic and tactical levels.

Key Areas of Responsibilities

**Onsite & Offsite Marketing Content Creation and Execution**:
Planning
- Assist with the development of TheMarket’s promotional calendar and driving relevant channel support across always-on campaigns, major and minor trading events, partner channels, competitions, activations, couponing and tactical & merchant promotions.
- Help plan and execute the required support for the categories, strategic merchants, contractual commitments, upcoming deals on a regular basis and activate it throughout campaign planning activity.
- Assist with the campaign briefing process.
- Use relevant briefing processes and tools (e.g. Asana).
- Work closely with Experience, Merchandising and Planning, Marketing and Design teams to create and execute content in line with the Trade Calendar for the appropriate channels.
- Gain content sign-offs from relevant stakeholders when needed.
- Ensure content look and feel is streamlined whilst maximising the objective of the specific channel.
- Understand how each piece of content drives customers through the website and ensure the UX makes sense.
- Contribute to wider team meetings to fuel ideas and understand wider website initiatives.
- Identify opportunities and seek new initiatives to maximise sales.
- Ensure content and audience targeting covers TheMarket’s wide range of merchants, categories and personas.
- Maintain brand framework for TheMarket tone of voice across all channels at all times.

Execution & Support - Always on:

- Support always-on homepage planning and updates.
- Review products on sale, upcoming promotional activity, and maintain sale mínimarket.
- Maintain new arrivals mínimarket.
- Update featured brands and banners on category landing pages (CLPs).
- Select featured products for homepage, EDM and social channels.
- Help launch and develop always-on activity based on contractual commitments for strategic merchants and other marketing partners.

Execution & Support - Campaigns:

- Merchandise products and create deeplinks for campaign landing PLP (product listing page).
- Coordinate the campaign-related content creation and execution across required mínimarkets, store header banners, featured banners, and others.
- Curate product lists for campaigns (e.g Gift ideas for Secret Santa).

Targets & Reporting:

- Meet, analyse and report on Digital Marketing OKRs
- Run and analyse weekly/monthly/quarterly/yearly reports and any other ad hoc reports as needed.

1-day & Group Marketplace:

- Relevant tasks for additional websites as required.
- Ongoing research and self-development for best practice and personal growth
- Adhoc tasks and duties as needed.

**Qualifications**:

- Minimum of one-year relevant work experience within marketing or related field of expertise
- Business, Commerce, Marketing degree or relevant tertiary qualification
- Good understanding of commercial metrics to drive a retail/ecommerce business
- Strong analytical understanding of numbers and solid working knowledge of Excel
- Intermediate experience