Brand Specialist Consumer

6 days ago

Auckland City, New Zealand Techtronic Industries (TTI) Full time

**Sowho are we?**
Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's portfolio includes market leading brands such as Ryobi, AEG, Hoover, Vax, Kango and Empire.

We are committed to ensuring our people have a great experience, in addition to an exciting and challenging role we also provide a range of great employee benefits including:

- **Lifestyle**: Hybrid working model to support flexibility.
- **Personal Development**: Access to LinkedIn Learning and professional development programs.
- **Health & Wellbeing**:Paid Parental Leave and Employee Assistance Program.
- **Discounts & Perks**: Generous discounts on company products.
- **Social**: Recognition programs and social events to celebrate our team's achievements.

**What you will be working on**:
Reporting to the NZ Marketing Manager, the Assistant Brand Manager will work as part of a multidisciplinary marketing team and develop brand strategies and brand communications that flow TTI to drive customer acquisition and revenue growth of Ryobi.

**What your day-to-day looks like**:

- Work with Marketing Manager on brand planning process and setting portfolio priorities. Responsible for coordinating team to execution
- Leverage agency partner relationships and manage campaigns within agreed budgets and timeframes ensuring that all brand experiences are aligned to customer needs and business objectives to maximise brand equity.
- Manage A&P budgets ensuring all spend is optimised and aligned with agreed strategic goals
- Drive Go To Market support plans to drive demand for our New Product Innovation Pipeline
- Reporting on brand performance and post campaign results
- Campaign project management - Engage external and Internal stakeholders to deliver campaign components.
- Manage A&P budgets ensuring all spend is optimised and aligned with agreed strategic goals
- Engage stakeholders and work with cross functional teams to define the brand essence and supporting strategies that will drive demand and fuel growth in the short and long term.

**What you will bring**:

- Bachelor's Degree in marketing, digital marketing or equivalent
- 3 years plus experience in brand marketing / brand management / product marketing
- Experience in developing B2B and B2C customer growth strategies
- Strong marketing experience building or managing a portfolio of brands, with an understanding of the platforms, channels and strategies that reach target audiences and drive brand performance
- Strong problem-solving skills, ability to work independently and co-ordinating cross functional teams with ease
- Sound commercial acumen with the ability to identify commercial drivers and understand the competitive landscape to drive customer engagement and commercial outcomes.
- Strong analytical skills - able to critically consider information, articulate and present a well-reasoned business case.
- Be energetic, flexible and enjoy working in a fast-paced working environment

**If you are ready to join a growing organisation and be a part of an outstanding team, we would love to hear from you

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