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Social Media Advisor
3 weeks ago
Permanent opportunity based at our National Headquarters in Wellington
- Great employee benefits including generous wellness leave
- Up to 6% kiwisaver employer contribution
**Ko wai mātou? - Who we are**
Fire and Emergency New Zealand is a Crown Entity established on 1 July 2017 under the Fire and Emergency New Zealand Act 2017. The role of our new organisation is to reduce unwanted fires, respond to structural and vegetation fires and other emergencies including motor vehicle crashes, medical emergencies, hazardous substance related incidents and natural disasters, and to support increased community resilience.
Our vision is to build stronger communities and protect what matters most to the people within them. We are proud to be recognised as New Zealand’s most trusted public sector agency. Our values reflect what our people believe is core to who we are and the organisation we aspire to be:
We Do the Right Thing - Kia Tika
We Serve and Support - Manaakitanga
We Are Better Together - Whanaungatanga
We Strive to Improve - Auahatanga.
Our employee benefits include matched KiwiSaver employer contributions of up to six percent, life and income protection insurance for eligible employees, and a wellness policy that allows for generous sick leave provisions so you can look after yourself.
**Mō tēnei tūranga - About the role**
We are seeking an experienced Social Media Advisor to join Fire and Emergency New Zealand’s National Communications and Engagement Directorate. The role sits within the National Media Team responsible to the Manager, Media.
This is a great opportunity to work in a busy, supportive team on a range of proactive and reactive projects.
Social Media is a significant channel for Fire and Emergency’s public safety communications. We use it to inform people about emergencies and to reduce risk and increase community resilience.
We manage a number of national social media channels and support our leaders, national operational groups, volunteer fire brigades and fire stations to manage their own social media accounts appropriately and safely.
The role is responsible for the effective day-to-day proactive and reactive activity across our social media channels - including supporting community management, social listening, issues identification and providing expert social media advice to the organisation.
The Social Media Advisor leads engagement with Fire and Emergency’s Social Media Administrators’ network to support cohesive and connected social media activity across all brigade accounts, including managing issues and risks across this network.
This role also supports the management of paid social media activity, ensuring seamless integration between paid campaign, paid corporate and earned social media. The advisor works collaboratively, supporting other members of the Communications and Engagement Directorate, and wider organisation, to understand, target and manage social media activity to support the organisation’s strategic priorities.
This includes reporting and analysing social media insights to increasingly bring an evidence-led approach to all social media activity, including considering the role of social media in achieving behaviour change outcomes. This role also supports and coaches the Social Media and Media Coordinator to ensure coordinated and consistent management of all channels.
To succeed in this role, you’ll need to be able to create share worthy social content, identify opportunities and build strong relationships and connections. You’ll need to be resilient, as well as accurate, organised and able to work to a deadline and manage multiple priorities.
**About you**
Essential:
- Relevant tertiary qualification in communications or related field.
- Two plus years’ experience managing social media and online channels for an organisation.
- Experience creating shareworthy content for a range of channels, including proficiency in photography and video creation.
- Experience writing and developing content outputs for a digital environment.
- Knowledge and experience using social data and analytics to drive activity.
- Understanding of and experience using paid social media/digital marketing.
- Understanding of and experience using paid social media/digital management tools, content management systems and Adobe Creative Suite.
- Highly developed written and verbal communication skills
- Confidence and resilience when dealing with a range of people and ability to use influence to achieve outcomes.
- Ability to collaborate and connect across the Directorate and wider organisation to develop solutions.
- Ability to demonstrate innovative qualities and the role of technology in the design and marketing areas.
- High personal and professional standards, and a high concern for accuracy
- An effective team player, ready and able to share lessons learnt and experience with others
- Able to build close and trusting working relationships
- Readiness to tr
