Trade Marketing Manager
9 hours ago
Join the Coca-Cola Europacific (CCEP) team in New Zealand and drive brand visibility and market growth This is an unparalleled opportunity for an experienced Trade Marketer to deliver world class activations on iconic brands with New Zealand’s largest retailers.
We’re seeking an experienced Trade Marketing Manager with strong project management experience to join a driven, fun, supportive, hard-working and goal-oriented team. This full-time role is based in Auckland and reports to the Head of Brand Activation, Trade Marketing and Design.
**Your Impact**
The Trade Marketing Manager At Home, working closely with our brand partners, will lead the At Home marketing strategy to execution, including delivery of tools and resources to the sales team and customers to execute with precision and accuracy.
Executed in close partnership with the Channel team including Key Account Managers & the CCEP NPD team the role:
- Lead the execution of brand activation plans within joint business plans and annual plans for key customers, channels, and points of connection (POCs).
- Refine, and manage trade execution initiatives and toolkits (e.g., promotions, Point of sale, in-store visibility) with retailer media agencies.
- Manage the channel/trade promotion calendar for focus brands.
- Lead channel inputs to the NPD process and develop internal and external communications for the Key account and sales teams
- Collaborate with internal and external stakeholders to ensure effective trade execution and activation.
- Manage and track the At Home Trade Marketing budget
**About You**
You’re already a Trade Marketer with about 5 years of industry experience (ideally familiar with the NZ Grocery landscape). A self-starter with strong time management expert, with a proven ability to deliver quality projects on time while adhering to the channel’s strategy.
You’ll bring a category mindset and curiosity about how to win with customers and shoppers to drive the Trade Marketing strategy, develop path to purchase and ensure continuous improvement of activation and shopper marketing activity for At Home.
- Excellent interpersonal and communication skills, with the ability to collaborate and negotiate effectively.
- Commercial awareness
- Business Planning
- Project management linking brand partners, commercial functions and head office sales with field teams
- Time management and attention to detail with the ability to juggle multiple (major) campaigns
- Retail media management/ Customer relationship management
- Preferable Trade or Shopper Marketing
- Business/Data analysis/Insights including exposure to Nielsen, Dunnhumby & Quantium data
**Your Benefits**
You'll get a fantastic package that includes:
- Free monthly product allowances to share with family and friends.
- Bonus: Annual Bonus Plan
- Full medical insurance for you and your family (dependants up to age 21)
- 8% Kiwisaver and Superannuation options for all permanent employees
- Employee Share Program - purchase a part of the business and get your shares matched up to $3000 per year
- Access to our wellbeing program, that includes a gym subsidy, proactive healthcare, medical insurance, and EAP helpline.
- Great employee experiences including Coca-Cola Christmas in the Park, competitions, conferences, recognition programs, giveaways, and product launches.
- Free carparking at all CCEP locations
- Our world-famous learning and development program will set you up for future success - who knows where your CCEP career path will take you
**Working at CCEP**
We are exceptionally proud to be recognised as one of NZ’s Best Employers several years in a row We are successful because we are passionate, hard-working, and committed to our products, our customers and each other. CCEP is a place where people can grow, be happy and be well in a safe, open, and inclusive workplace. We are committed to equal employment opportunities for all employees and to providing employees with a safe work environment free of discrimination and harassment.
CCEP is committed to the health and safety of all employees. This role includes a pre-employment health evaluation process and drug test.
Applications close 3rd October.
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