Senior Biddable Platforms Specialist

2 weeks ago

Auckland City, New Zealand ArchiPro Full time

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.

Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we’re witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.

Meet ArchiPro—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.

**About the Role**:
The Senior Biddable Platforms Specialist plays a key role in executing strategies that attract high-value users to the ArchiPro platform, contributing to the success of our clients. You’ll be responsible for implementing and managing both Brand and Performance-driven campaigns across multiple biddable ad platforms across Australia and NZ.

You will manage the in-platform implementation and performance of ArchiPro’s ‘always on’ programme, predominantly executed across the Google eco-system and social platforms. In addition you will implement specific campaigns, for events, products and clients, across multiple platforms such as pDooH, Premium Video and other biddable platforms.

You will work closely with the media planning function to develop meaningful performance measurement and execute to plan and on budget.

You’re passionate about biddable technology and have a solid background in Paid SEM, where you’re an expert at advanced bidding practices, but your platform knowledge extends across other major ad platforms, especially on social.

You’re naturally curious, a self starter and love experimenting with new tech, testing out new or updated features, and pushing them to their limits. You’re the first to get your head around the constant changes in biddable platforms and figure out what they mean for performance programmes.

You’re results-focused, always thinking beyond clicks and CPCs to deliver meaningful performance that drives both ArchiPro and client success.

**Requirements**:
**Key responsibilities**:
Programmes of work:

- This role will contribute to ArchiPro campaign and ‘Always-on’ (AO) media planning by defining the relevant planning, buying, and performance metrics, working closely with the media planner.
- You will also execute our ‘AO’ performance programme, with a focus on ArchiPro's Google Search strategy. You will manage the set up and implementation of our social media programme.
- You will manage the implementation, pacing, optimisation, and reporting of biddable campaigns for ArchiPro’s Brand and Product campaigns, as well as certain elements of client marketing campaigns.
- You will work with:
- The GM and Marketing Director to develop the overall strategy, set performance metrics, and continually optimise for improvement.
- Marketing content creators who will develop the communications for you to deploy through the social programme (both paid and organic)
- Our Data Scientist on various analysis, modelling and projections

Measurement:

- This role shapes the reporting of key metrics by working closely with the GM and also the Data and Analytics team to ensure reports are insightful, meaningful, and presented in a way that makes it easy to extract insights and inform decision-making.

The role contributes to sharing key metrics to the wider business, demonstrating the impact of media on the performance of the platform.

Budget and Performance Management:

- The role is responsible for delivering the agreed KPIs within the allocated budget, carefully tracking performance, and reallocating budget to better-performing platforms as needed.

Implementation:

- The role will be responsible for implementing best practices in ad operations and self-serve activities to deliver outstanding, measurable outcomes.
- Leverage programmatic media platforms, digital tools, and data to optimise targeting, measurement, and campaign execution.
- Take ownership of client campaigns when briefed, ensuring implementation and optimisation to deliver optimal results.
- Implement bid strategies, budget plans, and targeting to maximise ROI

Key Skills:
Technical & Analytical Skills
- Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Pinterest and other biddable platforms.
- Strong understanding of bid strategies, audience targeting, and campaign automation.
- Proficient Google Analytics 4 (GA4), Tag Manager, and data tracking skills.
- Proficiency in A/B testing and conversion rate optimisation (CRO).
- Ability to analyse data sets and generate actionable insights.
- Knowledge of programmatic advertising; DSP platforms is a plus Confident excel user and strong natural analyst skills

Campaign Management Skills
- Experience in budget allocation, pacing, and bid management to maximise lifetime value
- St

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