Category Manager

2 weeks ago

Auckland City, New Zealand Heineken International B.V. Full time

Location: Ōtāhuhu, Auckland

Function: Sales

Type of Contract: Full-time Permanent

As DB's Category Manager, you spearhead channel insights and category management decisions for Traditional Liquor and Mainstream/Flavoured products (RTD, Cider, and Seltzers). Your mission is to drive business growth, profitability, and customer satisfaction in your assigned channels. As the Channel Champion for Traditional Liquor and Category Champion for Mainstream and Flavoured products, you provide sharp insights to the Sales and Marketing teams.

Key Accountabilities:

- Lead category insights and recommendations for the traditional channel, utilizing shopper data and networking to drive positive change and explore new opportunities. Develop category and shopper knowledge while maintaining reporting standards for strategy and KPI monitoring.
- Shape the 3-year building winning channels strategy and annual channel plans for the Traditional Channel.
- Lead plan presentations, track effectiveness, and advise on Trade Spend.
- Collaborate with Trade Marketing for aligned Shopper Strategy.
- Lead the DB Category Strategy, champion with Traditional customers, align NPD with category vision, leverage shopper insights with DunnHumby and/or Quantium software, deliver customized recommendations, and foster strong customer relationships.
- Collaborate with Brand and Trade Marketing for Mainstream and New Age Flavoured plans.
- Serve as Category Champion for Key Accounts and Field Sales. Develop guidelines, drive NPD recommendations, and ensure alignment with Category Strategy Manager. Proactively address issues with Key Accounts and Field teams.

Your background and experience
- 5+ years’ experience in marketing and/or sales functions or relevant positions
- Strong analytical and numerical aptitude.
- Effective written and oral communication, along with formal presentation skills.
- Must have moderate to advanced experience in Aztec/AC Nielsen scan data tools.
- Exposure or knowledge of DunnHumby or Quantium shopper data tools is an advantage.
- Preferred advanced Excel skills.

When you join DB Breweries, you join the global HEINEKEN whānau, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries.

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer. We offer a great range of employee benefits and positive culture which includes:

- Free health, life and income protection insurances.
- 5% employer contribution to your Kiwisaver.
- Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
- 20% employee discount at Star Hospitality venues (Kapura and Joylab restaurants and bars).
- ‘Enjoyment of Life' leave (an extra day each year to do something you enjoy).
- A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
- Free learning and wellbeing tools and leadership development programmes.
- As a member of Mind The Gap, we’re committed to addressing gender pay gaps and we’ve also supported the Pacific Pay Gap Inquiry.
- Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
- Free parking.

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