Who Are We?

**SUSTAINTRUST.ORG.NZ**

**Marketing and Communications Lead**

Reports To

Community Manager

Job specifications

Full time, 37.5 hours, Monday - Friday (negotiable to.8 or a nine-day
fortnight). Flexible working arrangements negotiable.
Salary range $65,000 - $75,000

Key accountability

Development and delivery of Sustainability Trust’s marketing and
communications strategy, incorporating Toast Electric, Sustainable
Homes and Community team activities.

Functional
relationship with

CEO, The Board, Sustainable Homes Manager, Community Manager,
Fair Energy Manager, Finance Manager, Sustainability Manager,
Home Performance Sales Manager, Office Manager, Operations
Manager.

Direct Reports None

About Us

We're a social enterprise that offers sustainable living solutions in Te
Upoko o te Ika a Māui (Wellington region).

When it comes to healthy homes, helping people to reduce their
impact on the environment and giving back to the community, you
can trust us.

All our profits are invested in our award-winning programmes that
empower everyone to live more sustainably.

**SUSTAINTRUST.ORG.NZ**

Key outcomes of
the job
- Continually develop and maintain annual marketing and

communications strategies that align with the Trust’s overall
mission and goals
- Ensure the strategies and plans deliver commercial viability

through increased sales and customers while also ensuring that
community team activities have high engagement
- Effective sales and marketing campaigns are produced,

actioned, and tracked effectively for Toast Electric, Sustainable
Homes and our education, healthy homes and community
- facing programmes.
- Agency relationships are nurtured and strengthened
- The Trust’s brand, profile, website and social media channels are

maintained and continue steady growth

Specific tasks and
responsibilities

**Strategy and planning**:

- Develop and maintain annual marketing and communications
- strategy for the Trust- Develop and maintain annual marketing and communications
- strategy for Toast Electric- Ensure marketing and communications plans are delivered,
- monitored and regularly improved- Provide sales and marketing advice and reports to the
- management team and wider Trust staff- Oversee and manage the marketing budget

**Promotion of Trust programmes, products and services**:

- Promote the Trust to ensure high visibility, demand and uptake
- of services- Develop social media channels including content creation and
- analytics- Maintain our websites and work with our media agency to
- ensure that SEO is delivering high engagement- Develop and deliver advertising campaigns in conjunction with
- our media agency- Oversee the digital marketing activities of the Trust to ensure the

Trust’s online presence in Wellington reflects our status as a key
service provider in the region
- Develop and/or oversee sales and marketing materials from

concept to copywriting, design work to distribution

**SUSTAINTRUST.ORG.NZ**
- Monitor and report on marketing campaigns to inform future

marketing spend
- Oversee the development of the monthly e-newsletter including

content writing and readership growth and promotion of sales

Key competencies
- 3-6 years’ experience in developing, delivering and managing
- effective marketing and communications for an organisation.- Experience with Adobe Creative Suite, Mailchimp and Canva
- Proven experience in social enterprise/charity/SME commercial
- growth- Experience in the non-for profit sector, where low spend, creative
- marketing is key.- Experienced in planning
- Ability to thrive in a self-directed, autonomous role with a large
- degree of creative freedom- Experienced in monitoring data to accurately report on
- campaigns and influence future use of marketing budget- Familiar with digital marketing principles to ensure we are

always looking to maximise conversion from our leading online
channels
- Motivated and organised to work independently
- Great communication, presentation and writing skills (print,
- online, social)- Interested in, and supportive of, the Trust’s social, environmental
- and commercial objectives- Able to organise workload, forward-plan, prioritise, and meet
- deadlines- A knowledge of and a desire to learn te reo Māori is highly

desirable

Specific Authorities
- Oversight of marketing expenditure of $200,000 approx.

Diversity

We know that innovation thrives in teams where diverse points of
view are welcomed and celebrated. We explicitly seek people that
bring diverse life experiences and diverse cultures, people who
have diverse educational backgrounds and work experiences. We

**SUSTAINTRUST.ORG.NZ**

know that, together, this kind of diversity is what it takes to solve
hard problems.

Sustainability Trust is proud to be Living Wage Accredited and an
equal opportunity employer.

Location

The role is based in Wellington Central, at the Sustainability Trust
office at 2 Forresters Lane.

**You must have the right to work in New