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Marketing Manager Member Acquisition

3 weeks ago

Auckland City, New Zealand AA New Zealand Full time

Newly created role in a high performing marketing team
- Help shape one of NZ's most trusted brands
- Hybrid working options

This newly created role in the AA Membership and Brand team is an exciting opportunity for a star Marketing Manager to join our talented team.

**The role**:
The Marketing Manager Member Acquisition and Brand will lead the development of marketing activities that grow the AA's two most valuable assets: the Personal Membership base and the AA brand.

We're looking for an experienced marketer specialising in marketing strategy, brand strategy, creative development and campaign delivery.

As part of your role you will:

- Develop marketing strategies that will achieve acquisition targets.
- Identify prospect audiences, using data and market insights to shape the way we connect with them and communicate our products and services.
- Develop creative marketing campaigns that are delivered across the full marketing channel mix.
- Optimise website join journeys and content to drive online joins.
- Lead promotions that will support key acquisition channels in maximising their sales opportunities.
- Develop the AA's master brand strategy that supports commercial growth of the AA brand.
- Lead the delivery of master brand campaign activity in market that achieves brand awareness and image objectives.
- Be responsible for the development of 2 direct reports.

**About you**:

- You'll have had at least 7 years marketing experience, working across the full marketing channel mix.
- You will be comfortable working in multi-stakeholder environments, balancing multiple brand and commercial objectives.
- Being self-motivated and results driven, you'll be able to juggle many different types of projects while working at pace.
- This role requires the ability to see the big picture delivering against our Membership and Brand strategy, whilst also being comfortable rolling your sleeves up and working with the team to implement marketing campaigns end-to-end.
- You'll have a robust understanding of how customer insights can support decision making and you will be comfortable using those insights to inform marketing strategies and communications.
- You'll have an impeccable eye for detail and an ability to create emotional connections with audiences through creative communications.
- You may have previous agency experience, or experience working in a role that is actively involved in campaign and brand development projects.
- And you'll be a team player, working alongside our passionate and fun marketing and Member Care team.