Research Insights Lead

7 days ago

Auckland City, New Zealand TVNZ Full time

Reference: 44875
- Applications close on: 19 Feb 2025 16:00
- Location: Auckland
- Work Type: Permanent full time
- Expertise: Market Research & Analysis, Digital Data Analysis, Insights, Data, Research & Insights
- JOB DESCRIPTION: JD - Audience Research Lead January 2025.pdf

**We're driven by a few simple words... Inspiring the conversations of Aotearoa - Kia whakaihiihi i ngā kōrero o Aotearoa.**

Every day we join over 2 million kiwis wherever and however they want to watch our content - whether we're breaking news, broadening horizons, or simply putting smiles on faces.

It's about sharing stories that make you feel something and get you talking, and it's about the power of kōrero to bring people together.

**The opportunity - Te tūranga**

As Audience Research Lead reporting to Head of Growth Marketing B2B, you will responsible for managing audience research projects for the business; from design and implementation through to crafting insights and communicating implications. The Audience Research Lead is also the owner of the TVNZ audience panel and will drive the development of our voice of customer program.

Your focus will be on:

- Be the internal research expert, drawing on your substantial quantitative skills and experience to provide specialist guidance on research initiatives across the business
- Design, run and manage quantitative and qualitative audience research projects. Work closely with senior stakeholders across the business to initiate custom projects that drive business decisions
- Manage the TVNZ audience community The Green Room
- Lead the transformation of the audience panel into a voice of customer program to support the development of the TVNZ+ streaming service

**What we're looking for - Tā mātou e kimi nei**

To be successful in this role, we are looking for
- Senior quantitative researcher, you have significant experience managing research projects end-to-end or running a voice of customer research program, either in an agency or client-side
- Quantitative and qualitative research experience with ability to present a clear narrative and implications for stakeholders
- Expertise in questionnaire writing, scripting, deployment, sampling, analysis and write-up
- Presentation of results to internal stakeholders, senior business stakeholders and external clients
- Strong stakeholder management including internal business units, external research vendors and clients
- Ability to develop impactful and actionable recommendations in the form of reports, presentations and workshops
- Ability to use multiple research touchpoints and techniques to build compelling narratives
- Strong attention to detail and accuracy with data

If you would like to find out more about this amazing opportunity, please feel free to call our Head of Talent Acquisitions, Philly Irvine, mobile 021 564 691, she loves to chat about TVNZ careers

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- TVNZ 1 was New Zealand's first television channel
- TVNZ 2 has the shows New Zealanders can’t help but watch
- TVNZ DUKE is our youngest channel launched in March 2016
- TVNZ+ is NZ’s largest BVOD platform
- 1 NEWS is New Zealand’s most trusted News source
- Re: is TVNZ’s youth-focused alternate news brand launched in 2017

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