Personalised Content Developer

7 days ago


Auckland, Auckland, New Zealand Tvnz Full time

As a Data-Driven Marketing Specialist, you will play a key role in shaping our marketing strategy and driving engagement with our audience. Your primary responsibility will be to develop and execute targeted marketing campaigns across email, mobile push notifications, in-app notifications, and Meta and TikTok Ads platforms.

You will work closely with our Head of Data-Driven Marketing to leverage rich viewing data and optimise outcomes for our business. This will involve creating personalised, targeted, and impactful content that resonates with our audience and drives results.

To succeed in this role, you should have a strong understanding of digital channels and a proven track record of delivering successful campaigns. You should also be comfortable using dynamic elements and conditional logic in templates to deliver personalisation.

  • A thorough working knowledge of social platforms, particularly TikTok and Meta Creator Studio and Ads Manager
  • Excellent copywriting skills across different digital channels
  • Proficient in Photoshop / Canva and basic video editing using Adobe Suite


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