Digital Content Expert
7 days ago
**About Us**
Air New Zealand is a leading airline that connects people across Aotearoa and the world. Our vision is to accelerate growth through innovation and agility.
We are seeking a highly skilled Digital Content Expert to join our dynamic Digital Performance Marketing - Service team. As a key member of this team, you will play a pivotal role in enhancing our customers' journey through expertly crafted digital communications.
This role demands proficiency in digital communications and content, with a primary focus on service communications across our key channels, including email and website.
Your Key Responsibilities:
- Transform service messaging into engaging, contextually relevant content that caters to customer expectations and meets business needs.
- Collaborate with internal teams to deliver highly personalised, complex, timely email communications to customers.
- Own, design, and implement impactful, highly personalised customer communications responsible for the end-to-end process.
What We're Looking For:
- Expertise: Bring your proficiency in content (structure, information architecture, hierarchy, copywriting, strategy, planning and execution), technical skills, and a customer-first mindset.
- Strategic thinking: Identify and focus on areas with the highest value to deliver against our long-term strategy of transforming our channels into a highly engaging self-service digital ecosystem.
- Data-driven approach: Utilise data insights, testing, experimentation and an iterative approach to continuously improve content/ comms efficacy.
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