Senior Brand Marketing Director
2 weeks ago
We are a leading coffee company with a strong presence in the New Zealand market. Our iconic brand, Robert Harris, is a well-established national café network with ambitious growth plans.
Job DescriptionThis is a rare opportunity to lead the evolution of a legacy coffee brand with national reach and strong consumer equity. As Senior Brand Manager for Robert Harris, you'll be responsible for leading how the brand shows up across our franchise café network and supporting activity in grocery retail.
Key Responsibilities:- Owning and executing the marketing calendar for the brand
- Campaigns and promotional planning
- NPD launches and communications
- ATL, BTL, and in-store execution
- Customer engagement
You're a brand marketer with solid experience driving both strategy and execution. You've launched new products, built campaigns, and know how to engage a wide range of stakeholders. We're looking for someone who can connect the big picture with the detail and get things done well.
Requirements:- 5 years in a Brand Manager equivalent role
- Experience in QSR marketing preferred, FMCG, foodservice, retail is desirable
- Solid understanding of both brand building and retail activation
- Experience managing ATL & BTL media, creative development, and agency partnerships
- Strong communication, planning, and commercial acumen
- Confidence managing budgets and performance metrics
- Ability to adapt and lead in an environment where you're encouraged to challenge the norm and push for better
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