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Product Line Manager for Innovative Medicines

1 week ago

Wellington, Wellington, New Zealand Allergan Full time

At Allergan, we strive to deliver innovative medicines and solutions that address serious health issues today and in the future. Our mission is to make a remarkable impact on people's lives across various key therapeutic areas – immunology, oncology, neuroscience, and eye care – and our products and services in the Allergan Aesthetics portfolio.

We are committed to fostering an inclusive, flexible, and supportive workplace that values and respects every individual. We operate with integrity, drive innovation, transform lives, and embrace diversity and inclusion. It is our policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

Job Description

The Product Line Manager for Innovative Medicines is responsible for leading the development and execution of product line strategies to meet organizational objectives. This role entails driving product growth, enhancing market share, and ensuring product consistency across all marketing channels. You will collaborate with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data.

Key Responsibilities:
  • Develop and execute comprehensive product line strategies to maintain and grow product equity and market share.
  • Conduct and analyze New Zealand market intelligence/research to identify HCP/consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions and be custodian of NZ insights.
  • Efficiently manage the product line budget, ensuring optimal allocation of resources to achieve marketing goals.
  • Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance that avoids any stock-outs.
  • Collaborate cross-functionally and develop strong relationships with affiliate functions (Regulatory affairs, Market Access, Medical Affairs, Patient Experience, PV, Sales, MABI, AU marketing and others) to define local product strategy, strategic priorities and action plans that deliver our in-market performance expectations.
  • Role model the AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively in order to achieve high quality strategy and execution capability.
  • Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed.
  • Develop and refine product positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences.
  • Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, identifying areas of strength and opportunity across the brand team, providing regular reports to senior management.
  • Manage relationships with external agencies and vendors to ensure high-quality creative and strategic outputs.
  • Mentor and develop marketing skills, fostering a culture of innovation and excellence.
  • Ensure all business activities comply with regulatory requirements and internal policies including local TAPS guidance – Therapeutic advertising pre-vetting service.
  • Proactively participate in AbbVie's WHS programs, adhere to policies and promote a safe work environment at all times.

The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field. They will also possess significant experience in brand management, preferably within the New Zealand pharmaceutical or healthcare industry. Strong strategic thinking and analytical skills, along with excellent project management and organizational abilities, are essential. The candidate should be able to lead cross-functional teams and manage multiple projects simultaneously, with a proven track record of successful brand management and growth.