Lead Brand Strategist

7 days ago


Auckland, Auckland, New Zealand Tracksuit Full time

Drive transformative brand growth at Tracksuit, a pioneer in harnessing brand data for success.

About Us

We are a dynamic team dedicated to empowering companies with the power of their brands. Transparency, trust, and continuous learning guide our approach as we strive for excellence.

Your Key Responsibilities:
  • Develop and refine our agency and partnerships product suite by defining and curating our brand dataset, collaborating with the Research team to deepen our brand data advantage, and creating insights platforms for agencies and partners.
  • Promote cross-functional collaboration in product development cycles, integrating statistical analysis, Generative AI, and advanced modeling to drive impactful outcomes.
  • ID key questions in the brand-building landscape and establish Tracksuit's reputation by providing insightful answers through existing data or innovative partnerships and methodologies.
  • Foster strategic partnerships with industry leaders like Google, TikTok, and Meta to design and execute experiments yielding tangible value for both partners and Tracksuit.
Your Qualifications:
  • 4+ years experience as a seasoned Data Scientist, ideally with expertise in product development within marketing agencies or advertising platforms.
  • Mastery of SQL and a scripting language like Python or R, accompanied by extensive knowledge of sophisticated statistical analysis and effective communication of complex data insights.
  • Demonstrated ability to create analyses-as-a-product with end-to-end proficiency in querying, analysis, and prototyping.
  • Expertise in survey data analysis, familiarity with Generative AI, and strong commercial acumen.
  • Outstanding communication skills, including the capacity to distill intricate concepts into engaging narratives for diverse audiences and make informed recommendations based on data-driven insights.
What We Offer:
  • Competitive market remuneration reviewed twice annually.
  • An annual company-wide performance bonus.
  • The Employee Share Option Program (ESOP).
  • Progressive health and wellness benefits.
  • Generous parental leave.
  • A $1000 personal L&D budget for each Trackstar.
  • Flexible working options.


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