Commercial Director for Rotorua Tourism Growth

3 weeks ago


Rotorua, Bay of Plenty, New Zealand Rotorua Lakes Council Full time

About Us

Rotorua Lakes Council is committed to unlocking the economic potential of our region by working collaboratively with stakeholders to deliver initiatives that grow employment, wealth and wellbeing for our people.

The Role

We are seeking a highly skilled Commercial Director to lead and manage the Commercial Team of Rotorua NZ, focusing on growing the visitor economy and commercial performance of the Energy Events Centre (EEC) and Sir Howard Morrison Centre (SHMC).

Key Responsibilities

  • Deliver the Rotorua Events Strategy, ensuring alignment with the council's goals and objectives.
  • Develop and implement key strategies to optimise growth of the visitor economy through venue programming, events, business events, and tourism trade.
  • Sales and vibrant programming across the EEC and SHMC to maximise revenue and wider economic benefit.
  • Utilise insights and technology to provide customer journey insights, targeting potential customers and sharing with industry.
  • Efficient and effective delivery of operations at EEC and SHMC.
  • Deliver key programmes supporting growth in value of the visitor economy.
  • Foster and leverage strategic alliances to accelerate outcomes and achieve impact.
  • Build rapport and trusted relationships with business and industry leaders, and key stakeholders.
  • Achieve key performance measures, including venue utilisation and growing visitor expenditure in the destination.

About You

To succeed in this role, you'll need:

  • Bachelor's degree in business management, marketing, administration, or a related field.
  • Ideally an in-depth knowledge in one of the following areas: tourism or tourism-related sector, events or venue management.
  • Results-driven and dedicated to exceeding expectations and requirements.
  • Proven ability to lead and influence discussions with companies and industry stakeholders at the Senior Management level.
  • Strong leadership skills, with the ability to think strategically.
  • Experience in sourcing and packaging opportunities and projects.
  • Evidence of leading and developing strong and motivated teams.
  • Proven ability in developing and maintaining strategic relationships with companies and key industry stakeholders.
  • Strong ability to work collaboratively as part of a wider team and experience as part of a Senior leadership team.
  • Excellent written, verbal and interpersonal communication skills.
  • Proven ability in developing and delivering results-based strategies.
  • Experience in analysing and evaluating financial data and an understanding of financial models.

About the Opportunity

This is a fantastic opportunity to join our team and contribute to the growth and development of Rotorua's tourism industry. We offer a competitive salary package, including an estimated $120,000 - $180,000 per annum, depending on experience and qualifications.



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