Digital Transformation Marketing Specialist
4 days ago
This senior position is responsible for designing and implementing a marketing strategy to promote the Back Office Digital Transformation Service (BoDTS) within the New Zealand Government.
The successful candidate will work closely with the BoDTS team to develop and execute a comprehensive engagement plan, focusing on raising awareness and promoting the benefits of the service to government agencies.
Key responsibilities include:
- Developing a marketing and promotional strategy that aligns with the branch's objectives
- Collaborating with the System Engagement team to provide proactive and strategic materials
- Creating engaging content and collateral to raise awareness of the BoDTS
- Maintaining a clear marketing roadmap for stakeholder engagement and management
To excel in this role, you will possess:
- Excellent relationship-building skills
- Experience in developing and implementing product-based communication and marketing plans
- Subject matter expertise in digital platforms and technologies
- Commercial acumen based around sales and product delivery
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