Digital Marketing Strategist

4 days ago


Auckland, Auckland, New Zealand Icl Immigration Full time
Job Overview
Icl Immigration is a specialized immigration consultancy that provides expert guidance to individuals seeking new opportunities in New Zealand. We're looking for an experienced Digital Marketer to join our team and play a key role in driving online growth and revenue.

Responsibilities
  • Develop comprehensive digital marketing strategies focusing on lead generation, conversion optimization, and overall brand visibility.
  • Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
  • Minimize CPA through regular testing and optimizing advertising campaigns on different platforms.

Sales Funnel Management
Oversee the end-to-end sales funnel, from client awareness to conversion, ensuring a seamless and impactful client journey. Monitor and analyze funnel metrics, iterating and refining strategies based on data-driven insights.

SEO & Organic Growth
Conduct thorough SEO audits, identifying areas for on-page and off-page optimization. Implement SEO best practices, including keyword research, link building, and content optimization, to improve organic search rankings. Develop, write, and edit engaging content for our website, blog, social media platforms, and newsletter.

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