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Content Strategist
3 weeks ago
About the Opportunity
We're seeking a skilled Marketing Content Advisor to lead our digital content strategy and deliver engaging experiences across our online touchpoints. As a strategic thinker with excellent writing and storytelling skills, you'll be responsible for planning and executing a comprehensive content plan that drives engagement, deepens relationships, and improves conversion rates.
You'll proactively source and tell compelling stories that showcase the outstanding work of our students and alumni, bringing things to life in ways that deliver measurable results. With expertise in segmentation and targeting, you'll develop and execute content that supports personalized digital experiences, ensuring relevance and an increasingly personalized customer journey.
As part of our Central Marketing team, you'll collaborate with stakeholders to develop and manage a comprehensive test and learn program for your portfolio, driving continuous improvement and excellence.
Key Responsibilities
- Lead the development, execution, and optimization of world-class omni-channel content
- Proactively source and tell compelling stories that showcase student and alumni achievements
- Develop and execute content using segmentation and targeting to support personalized digital experiences
- Collaborate with stakeholders to develop and manage a comprehensive test and learn program
