Brand Strategy Lead

1 week ago


Auckland, Auckland, New Zealand Tracksuit Full time

Company Overview: At Tracksuit, we're a cutting-edge startup dedicated to empowering companies through data-driven brand building. Our mission is to help businesses succeed by providing actionable insights and innovative solutions.

Salary: We offer competitive market rate remuneration, reviewed twice annually, ensuring our team members are rewarded for their hard work and dedication.

About the Role: As a Senior Data Scientist, you'll lead the charge in scaling our partnerships and agency product initiatives, shaping the future of our data-driven solutions and establishing Tracksuit as a thought leader in the brand-building ecosystem.

Key Responsibilities:

  • Develop and enhance our agency and partnerships product offering
  • Curate our brand dataset and build insights platforms for agencies and partners
  • Co-lead the end-to-end product development cycle, incorporating statistical analyses, Generative AI, and advanced modeling

Required Skills & Qualifications:
  • 4+ years experience as a Data Scientist, ideally with product development experience in marketing agencies or advertising platforms
  • Mastery of SQL and a scripting language like Python or R, with experience conducting sophisticated statistical analyses
  • Strong experience productising analyses-as-a-product, with an end-to-end understanding of querying, analysis, and prototyping

Benefits: We offer a comprehensive package, including competitive salary, bonus scheme, ESOP, progressive health and wellness benefits, generous parental leave, $1000 personal L&D budget, flexible working options, and epic Tracksuit gear.

About Us: At Tracksuit, we promote a diverse and inclusive workplace where everyone feels safe and encouraged to be themselves and do their best work. If you think you have what it takes but don't tick every requirement on this job description, please feel free to apply.

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