GSK Senior Brand Executive

5 days ago

Auckland, Auckland, New Zealand GlaxoSmithKline Full time

About the Position

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We're seeking a highly skilled Senior Brand Manager to lead marketing efforts for one of our key Haematology products.

This role involves driving long-term business growth and making a significant impact through successful launches and marketing strategies.

You'll develop and execute a comprehensive, multi-channel marketing plan, leading a cross-functional team to execute the business strategy with excellence.

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Key Responsibilities

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  • Launch and market GSK's Haematology product to drive long-term growth.">
  • Develop and execute a comprehensive, multi-channel marketing plan.">
  • Lead a cross-functional team to execute the business strategy.">
  • Create valuable digital content for HCPs using data-driven insights.">
  • Collaborate with Medical on KOL engagement and educational initiatives.">
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Requirements

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  • A strong background in omni-channel marketing and digital campaigns.">
  • Pharmaceutical industry knowledge and a customer-focused approach.">
  • A tertiary qualification in Business or Science.">
  • At least 3 years of experience in the pharmaceutical industry.">
  • Strong business acumen and analytical skills.">
  • Knowledgeable about the pharmaceutical industry, including competitors and market trends.">

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