Brand Development Manager
2 days ago
We are looking for a seasoned Brand Manager to join our marketing team in Auckland. As a Brand Manager, you will be responsible for developing and executing a local marketing strategy for Hummingbird, our local specialty coffee icon.
Key Responsibilities
- Develop and execute a winning local marketing strategy for Hummingbird.
- Lead the development and execution of all marketing activities, including local packaging, communication, and innovation projects and NPDs.
- Establish and maintain strategic relationships with local media and brand agencies.
- Oversee the implementation of Hummingbird's 'green bean fund' charitable donations.
- Manage Hummingbird's digital platforms, including our direct-to-consumer (D2C) website, database, and social pages.
Qualifications
- You hold a bachelor's degree in Marketing or a related field.
- You possess 7+ years of experience in Brand Manager roles, preferably for well-known brands within FMCG.
- You have a proven track record of delivering successful brand and category strategies.
- You have a genuine passion for coffee and feel a strong connection to our brands.
- You excel at stakeholder management, both internally and externally.
Why Join Us
We offer a competitive salary, discretionary bonus opportunities, and a range of benefits, including subsidised medical insurance, income protection, and life insurance. You will also enjoy quarterly free staff boxes, access to discounted staff purchases, and the chance to grow your career in a dynamic and supportive environment.
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