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Digital Marketing Coordinator Role

1 week ago

Auckland, Auckland, New Zealand Floandfrankie Full time

Flo & Frankie is a New Zealand, family-owned and run business that's passionate about quality products and warm customer service. We're seeking a talented Digital Marketing Coordinator Role to help us connect with our audience in innovative and impactful ways.

As a key member of our team, you'll be responsible for scheduling and maintaining engaging social media posts on Instagram and Facebook. You'll write on-brand captions and optimize posts using hashtags, tagging, posting at peak times, and reporting on top performers.

We're looking for someone with a strong background in marketing and experience working in the fashion or lifestyle industry. A bachelor's degree in marketing is preferred, and proficiency in email marketing platforms like Klaviyo is ideal. Strong copywriting skills and confidence with design tools like Photoshop, InDesign, and Canva are also essential.

**Key Responsibilities:**

  • Schedule and maintain engaging social media posts on Instagram and Facebook.
  • Write on-brand captions and optimize posts using hashtags, tagging, posting at peak times, and reporting on top performers.
  • Collaborate with influencers to promote Flo & Frankie and maintain strong relationships.
  • Create visually stunning EDMs for NZ and AUS audiences, highlighting key stock items, and reporting on performance.
  • Track and analyze campaign performance to provide actionable insights.

**Benefits:**

  • Above market salary and generous staff discounts.
  • Being part of a friendly, down-to-earth, and supportive team of people who embody our core values and vision.
  • Fun and supportive culture where everyone is celebrated and receives ongoing rewards and recognition.
  • Ongoing training to ensure you're always up to speed and empowered to be your best self.
  • Development opportunities that will help you grow both personally and professionally.
  • Access to free and confidential EAP service.