Marketing Director

5 days ago


Auckland, Auckland, New Zealand Banyan Software Full time
Company Overview: Banyan Software is a leading provider of enterprise software solutions, dedicated to helping businesses succeed in their respective markets. Our mission is to acquire, build, and grow great enterprise software businesses that have dominant positions in niche vertical markets.

Salary: We offer a highly competitive compensation package that reflects the value we place on our employees' skills and experience.

About the Role: As our new Marketing Director, you will be responsible for driving traffic to our front door, supporting business goals, and delivering customer satisfaction through a range of channels. You will work closely with our Sales and Product teams to ensure marketing strategies align with sales objectives and product positioning.

Key Responsibilities:
  • Develop and execute marketing strategies that increase brand awareness, generate qualified leads, and support customer retention.
  • Monitor and report on key marketing metrics, including lead generation, website traffic, conversion rates, and campaign ROI.
  • Collaborate with the Sales team to ensure marketing strategies align with sales goals.
  • Utilize customer insights and feedback to shape content, campaigns, and product offerings that resonate with target audiences.
  • Ensure brand consistency across all channels while managing the company's reputation, both online and offline.
  • Develop a comprehensive content strategy that includes SEO best practices to drive organic traffic and improve search engine rankings.

Requirements: To be successful in this role, you will need:
  • A minimum of 5 years' experience as a marketing and communications specialist.
  • 2+ years' experience in a corporate management role.
  • A relevant marketing degree or equivalent experience, with experience in digital marketing.
  • Exceptional communication skills.
  • Demonstrated experience in creating successful marketing collateral.
  • Ability to initiate and monitor several simultaneous projects.
  • Experience in working with CRM tools such as Hub Spot and Salesforce, Mailchimp, and other applications.

Benefits: In addition to a competitive salary, we offer a range of benefits to support your career development and well-being, including professional development opportunities and a comprehensive health insurance plan.

Others: Banyan Software is an equal employment opportunity employer committed to diversity, equity, and inclusion. We welcome applicants from diverse backgrounds and perspectives.
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