Marketing Director
5 days ago
Salary: We offer a highly competitive compensation package that reflects the value we place on our employees' skills and experience.
About the Role: As our new Marketing Director, you will be responsible for driving traffic to our front door, supporting business goals, and delivering customer satisfaction through a range of channels. You will work closely with our Sales and Product teams to ensure marketing strategies align with sales objectives and product positioning.
Key Responsibilities:
- Develop and execute marketing strategies that increase brand awareness, generate qualified leads, and support customer retention.
- Monitor and report on key marketing metrics, including lead generation, website traffic, conversion rates, and campaign ROI.
- Collaborate with the Sales team to ensure marketing strategies align with sales goals.
- Utilize customer insights and feedback to shape content, campaigns, and product offerings that resonate with target audiences.
- Ensure brand consistency across all channels while managing the company's reputation, both online and offline.
- Develop a comprehensive content strategy that includes SEO best practices to drive organic traffic and improve search engine rankings.
Requirements: To be successful in this role, you will need:
- A minimum of 5 years' experience as a marketing and communications specialist.
- 2+ years' experience in a corporate management role.
- A relevant marketing degree or equivalent experience, with experience in digital marketing.
- Exceptional communication skills.
- Demonstrated experience in creating successful marketing collateral.
- Ability to initiate and monitor several simultaneous projects.
- Experience in working with CRM tools such as Hub Spot and Salesforce, Mailchimp, and other applications.
Benefits: In addition to a competitive salary, we offer a range of benefits to support your career development and well-being, including professional development opportunities and a comprehensive health insurance plan.
Others: Banyan Software is an equal employment opportunity employer committed to diversity, equity, and inclusion. We welcome applicants from diverse backgrounds and perspectives.
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