Premium Brand Ambassador
7 days ago
About Miele New Zealand
Miele New Zealand is a leading supplier of premium domestic appliances for the kitchen, laundry, and floorcare. Our purpose continues to shape our corporate culture, focusing on quality, technology, convenience, design, service, customer centricity, and sustainability.
The Position
This role is responsible for building relationships and implementing successful activation campaigns, below-the-line and in-store marketing strategies, as well as driving category sales with a focus on retail customers and digital activations.
Key Performance Indicators
- Develop activation strategies tailored for Retail and Projects customers
- Collaborate with internal teams to ensure alignment and consistency across all channels and touchpoints
- Monitor market trends, competitor activities, and consumer behaviour to optimise activation strategies
- Drive innovative launches and best-in-class activation outcomes against plan objectives
- Design and deploy multi-channel marketing campaigns aimed at boosting brand awareness, customer acquisition, average order value, and longer-term brand health
- Proactively monitor competitor activities, devising responsive activation plans to mitigate competitive threats
Qualifications and Requirements
- Bachelor's degree in Commerce, Business, Marketing, or a related field
- Proven experience (5 years) in channel activation, marketing, or a similar role
- In-depth knowledge of various marketing channels, including but not limited to in-store activations, digital, email, loyalty programs, displays, POS, events, and social media marketing
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams and levels of the organization
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