Digital Marketing Strategist

2 weeks ago


Wellington, Wellington, New Zealand Komi Group Full time

Komi Group is seeking a highly skilled Digital Marketing Strategist to join our team.

Job Description

We are looking for an experienced Senior Talent Manager to oversee the careers of our roster of Lifestyle social media personalities and content creators. This role will play a pivotal part in building and maintaining strong relationships with influencers, negotiating contracts, and driving business growth through effective brand partnerships.

Key Responsibilities:
  • Talent Management: Oversee a portfolio of home, family, parenting, food and entertainment social media personalities and content creators, guiding their career development, and providing strategic advice and support.
  • Business Development: Identify and pursue new opportunities to grow the careers of the influencers, including brand partnerships, sponsorships, endorsements, and collaborations.
  • Negotiation: Negotiate and finalise contracts, ensuring favourable terms and conditions for the influencers while maximising revenue and value for both the influencers and the agency.
  • Relationship Building: Cultivate and maintain strong relationships with influencers, brands, agencies, and other industry professionals to facilitate collaboration and drive business growth.
  • Brand Partnerships: Collaborate with influencers to develop creative and strategic brand partnerships that align with their personal brand and target audience.
  • Performance Tracking: Monitor and analyse the performance of influencer campaigns, providing regular reports and insights to clients and internal stakeholders.
  • Industry Trends: Stay up to date with industry trends, emerging platforms, and best practices in influencer marketing, and apply this knowledge to drive innovative and effective strategies.
  • Team Leadership: Responsible for coaching, mentoring and line management of at least one talent executive.


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