Global Marketing Director
5 days ago
Since our inception in 2006, we have been at the forefront of redefining the premium pet food market. Our commitment to innovation has enabled us to consistently stay ahead of industry trends, delivering high-quality products while fostering a culture of creativity and collaboration.
Proudly utilising only the finest NZ-sourced ingredients, we lead the way in providing natural, high-meat nutrition for pets. We produce K9 Natural and Feline Natural, distributing to global markets in North America, China, Southeast Asia, New Zealand, and Australia.
We are dedicated to evolving our products to meet changing consumer needs and market trends. This is your opportunity to join a forward-thinking company committed to innovation and excellence.
About The Role- NPD & Innovation Pipeline: Work closely with the Innovation Programme Manager to build effective Go-To-Market strategies that resonate across diverse markets while maintaining brand consistency.
- Market Expansion & Growth: Identify growth opportunities in international markets and tailor marketing approaches for different regions.
- Multi-Channel Campaign Leadership: Lead the execution of integrated marketing campaigns across digital, social, retail, and traditional channels.
- Consumer & Market Insights: Analyse global trends, customer behaviour, and competitor landscapes to inform marketing decisions.
- Team Leadership & Development: Lead, mentor, and develop two direct reports, fostering a collaborative and high-performance marketing team.
- Cross-Functional & Regional Collaboration: Work with internal teams, regional partners, and external agencies to drive consistent brand messaging and positioning.
- Performance & ROI Optimisation: Manage budgets, track KPIs, and optimise campaigns for maximum impact.
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