Brand Experience Manager

7 days ago


Auckland, Auckland, New Zealand Scentre Group Full time
About the Role

We are seeking a talented Marketing Executive to join our team at Westfield Albany. As a key member of our Centre Marketing team, you will play a vital role in delivering exceptional customer experiences and activations that drive engagement and connection with our community.

Key Responsibilities:
  • Marketing Strategy Execution: Collaborate with the Marketing Manager to develop and execute marketing strategies that bring centre campaigns to life, including lifestyle, cultural events, and fashion activations.
  • Digital Strategy Development: Assist in developing and executing local implementation of the digital strategy to deliver customer-focused needs across owned, earned, and bought channels.
  • Centre Marketing Plan Input: Provide input for the centre's Marketing plan, focusing on retail energy and local priorities and pillars/programs, ensuring alignment with Customer Experience Strategic Focus and Strategic Asset Plans.
  • Budget Management: Assist with the preparation and management of the annual centre Marketing income and expense budget, including sourcing quotes, creating purchase orders, generating accruals, processing invoices, and reforecasting.
Requirements:
  • Strong Stakeholder Engagement: Build and maintain effective relationships with stakeholders, including agencies, external suppliers, and retailers.
  • Event Management Expertise: Demonstrate experience in event management, brand management, digital and social media, and public relations.
  • Customer-Centric Mindset: Possess a customer-centric mindset, prioritizing the customer's needs and experiences in all decision-making.


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