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Travel Content Creator

2 weeks ago


Wellington, Wellington, New Zealand Roady Full time
About Roady

Roady is a travel app that facilitates adventures across New Zealand and Australia. We're expanding our team to bring more epic experiences to life.

The Role

This position involves creating engaging content for social media platforms, driving app downloads, and producing high-quality videos. You'll work closely with our team of content creators to grow Roady's social channels and develop viral travel content.

Key Responsibilities
  • Social Media Growth – Develop and implement strategies to increase followers and engagement on Instagram and TikTok.
  • App Growth – Utilize social media to drive app downloads and user engagement.
  • Content Creation – Plan, shoot, and edit short-form travel videos showcasing New Zealand's best destinations.
  • Brand Partnerships – Collaborate with Roady's partners to roll out promotional campaigns.
  • App Content Management – Add new must-do experiences to the Roady App, writing content in our brand's tone of voice.
  • Community Engagement – Moderate new app listing requests from travellers and businesses.
  • Email & Blog Writing – Occasionally craft engaging emails and blog posts to support marketing efforts.
Requirements
  • Video creation & editing – Proficient in creating and editing short-form videos for Instagram and TikTok.
  • iPhone filming skills – Comfortable shooting video content on an iPhone.
  • Social media growth – Has experience growing a social media account (business or personal brand).
  • Love for travel – Keen to explore New Zealand regularly as part of their job.
  • Confidence on camera – Comfortable featuring in content and bringing personality to videos.
  • Data-driven mindset – Comfortable analyzing content performance and testing strategies to boost views & app downloads.
  • Strong storytelling & writing skills – Can bring experiences to life through compelling narratives.
  • Coachable & adaptable – Open to feedback and willing to learn.
  • Wellington-based or remote – Ideally based in Wellington or willing to move.
Work Environment

Roady operates a hybrid model, with 3 days in the office and 2 days working from home. Our office is located in the Startup Hub, a shared space with other ambitious startups. We value collaboration and offer a vibrant work environment perfect for growth and development.