Marketing Excellence Director

1 week ago

Wellington, Wellington, New Zealand Allergan Full time

Job Title: Marketing Excellence Director
The Marketing Excellence Director will be responsible for driving business growth through the development and execution of brand strategies that meet organisational objectives.
This role entails collaborating with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data.

Key Responsibilities:
* Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
* Conduct and analyse New Zealand market intelligence/research to identify HCP/consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions and be custodian of NZ insights.
* Manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.
* Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance that avoids any stock-outs.
* Collaborate cross-functionally to define local brand strategy, strategic priorities and action plans that deliver our in-market performance expectations.
* Role model the AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively in order to achieve high quality strategy and execution capability.
* Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed.
* Develop and refine brand positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences.
* Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, identifying areas of strength and opportunity across the brand team, providing regular reports to senior management.
* Manage relationships with external agencies and vendors to ensure high-quality creative and strategic outputs.

Requirements:
* Bachelor's degree in Marketing, Business Administration, or a related field.
* Significant experience in brand management, preferably within the New Zealand pharmaceutical or healthcare industry.
* Strong strategic thinking and analytical skills with the ability to develop innovative marketing strategies and tactics.
* Excellent project management and organisational abilities.
* Proven track record of successful brand management and growth.
* Exceptional communication and interpersonal skills.
* Ability to lead cross-functional teams and manage multiple projects simultaneously.
* Ability to work in and influence a matrix environment with strong negotiation skills.
* Strong leader and coach, with a focus on coaching for maximum performance and driving results.
* High emotional intelligence, with strong resilience and adaptability.
* Strong customer and patient focus.
* Proficient in marketing software and tools, including CRM, SEO, and analytics platforms.
* Experience in leading and influencing a matrix environment/cross-functional team.
* Strong knowledge and application of marketing principles and techniques.

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