Brand Development Director

3 days ago


Auckland, Auckland, New Zealand Phoenix Capital Full time

About Us

We are Phoenix Capital, a leading company in the FMCG industry. We are proud to represent beloved coffee icons like Moccona and are seeking an experienced Brand Development Director to join our team.

The successful candidate will be responsible for developing and implementing a winning local strategy for Moccona. They will possess a bachelor's degree in Marketing and 7+ years of experience in Brand Manager roles, preferably for well-known brands within FMCG.

Key Responsibilities

  • Develop and implement a comprehensive marketing strategy for Moccona.
  • Manage all marketing activities, including local packaging, communication, innovation projects, and NPDs.
  • Maintain relationships with local media and brand agencies.
  • Collaborate with the Australian marketing team on plans and strategies.
  • Oversee the marketing budget for Moccona.

Qualifications

  • A bachelor's degree in Marketing or a related field.
  • 7+ years of experience in Brand Manager roles, preferably for well-known brands within FMCG.
  • Proven experience in delivering successful brand and category strategies.
  • Excellent stakeholder management skills.
  • A passion for coffee and a connection to the brand.

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