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Digital Marketing Strategist
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We are seeking a skilled Marketing Analyst to join our team at Abano Healthcare. As a key member of our marketing strategy team, you will play a vital role in driving data-powered initiatives for our leading dental brands.
This is an excellent opportunity to utilize your analytical skills and expertise in marketing to make a significant impact on our business. If you have a passion for turning data into actionable insights and crafting marketing strategies that fuel growth and enhance customer experiences, this role may be suited for you.
Key Responsibilities- Analyze marketing data from diverse sources to evaluate campaign performance and provide insights that drive patient acquisition and retention.
- Create advanced reporting dashboards and presentations for senior leaders.
- Recommend strategies for digital, social, search, and offline channels, focusing on maximizing ROI and customer lifetime value (CLV).
- Dive deep into patient behavior, market trends, and competitor analysis to uncover new growth opportunities.
- Collaborate with digital marketing, CRM, and product teams to drive patient engagement and retention.
- Track and report on key marketing KPIs like lead generation, CPA, and conversion rates.
- Utilize predictive analytics and data modeling to forecast marketing outcomes and support budget planning.
- Bachelor's degree in Marketing, Data Analytics, Business, or a related field (Master's preferred).
- 5+ years in a data-driven marketing role, ideally within healthcare or multi-site businesses.
- Expertise in analytics tools like Google Analytics, Tableau, Power BI, and advanced Excel.
- Proven experience in digital marketing and campaign performance measurement across SEO, SEM, social, and email marketing.
- Ability to present complex data insights to senior leadership and non-technical teams.
- Strong problem-solving skills, a data-driven mindset, and the ability to manage multiple projects in a fast-paced setting.
- Familiarity with predictive analytics, data modeling, and forecasting.