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Performance Marketing Lead

2 weeks ago

Auckland, Auckland, New Zealand ArchiPro Full time

We are seeking a highly skilled Performance Marketing Lead to join our team at ArchiPro. This exciting role involves developing innovative strategies to drive user engagement and increase revenue for our clients.

About the Role:

  • You will be responsible for implementing and managing both Brand and Performance-driven campaigns across multiple biddable ad platforms.
  • Work closely with the media planning function to develop meaningful performance measurement and execute to plan and on budget.
  • Manage the in-platform implementation and performance of ArchiPro's 'always on' programme.

Key Responsibilities:

  • Programmes of work: Contribute to ArchiPro campaign and 'Always-on' (AO) media planning by defining the relevant planning, buying, and performance metrics.
  • Execute our 'AO' performance programme, focusing on ArchiPro's Google Search strategy, and manage the setup and implementation of our social media programme.
  • Manage the implementation, pacing, optimisation, and reporting of biddable campaigns for ArchiPro's Brand and Product campaigns, as well as certain elements of client marketing campaigns.

Skills & Qualifications:

  • Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Pinterest, and other biddable platforms.
  • Strong understanding of bid strategies, audience targeting, and campaign automation.
  • Proficient in Google Analytics 4 (GA4), Tag Manager, and data tracking skills.

Campaign Management Skills:

  • Experience in budget allocation, pacing, and bid management to maximise lifetime value.
  • Strong knowledge of performance forecasting and attribution modelling.
  • Understanding of ad creative best practices, including ad copy, CTAs, and creative formats.

Benefits:

  • Competitive salary.
  • Long service leave - for every year of service you get an extra day.
  • Team building functions and events.
  • Dog-friendly workplace.