Digital Content Lead
4 days ago
**About the Role:**
We are seeking a highly skilled Content Marketing Manager to join our team.
In this role, you will be responsible for developing and implementing content strategies that drive demand generation and lead conversion across all channels.
You will work closely with our design and development teams to create effective web pages and marketing materials.
**Responsibilities include:**
- Developing content frameworks and strategies that drive demand generation and lead conversion.
- Transforming campaign and project objectives into compelling B2B content opportunities.
- Writing clear, engaging copy that brings ideas to life across multiple channels and formats.
- Planning and creating high-converting website content.
- Transforming product value propositions and features into clear, engaging content.
**Requirements:**
The ideal candidate for this Content Marketing Manager role is an experienced professional with a strong background in B2B content marketing.
**Desirable Skills and Qualifications:**
- 4+ years of experience in B2B content marketing, preferably in SaaS, tech, or education.
- Strategic thinking ability to develop content frameworks for demand generation.
- Exceptional copywriting skills with experience in B2B content formats such as white papers and case studies.
- Proven track record of creating content that drives leads and conversions.
- Experience working with design and development teams to create effective web pages and marketing materials.
- Strong project management skills - ability to prioritize and deliver in a fast-paced environment.
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