Global Brand Portfolio Manager

1 week ago


Auckland, Auckland, New Zealand Campari Group Full time
About Us

Campari Group is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands. Our company is headquartered in Milan, Italy, and has a significant presence in Europe and the Americas.

Job Description

As a Brand Manager, you will drive brand ownership and execution of the Annual Brand Plan to achieve brand objectives. Key responsibilities include developing and executing marketing strategies to deliver sales volume, net sales value, market share, and profit projections for the brand.

Responsibilities
  1. Develop and execute the Annual Brand Plan (managing timelines, budgets, and alignment)
  2. Deliver sales volume, net sales value, market share, and profit projections for the brand trademark
  3. Work closely with Brand Owners on brand reporting, understanding global brand priorities, and executing locally aligned with global brand plan and guidelines
  4. Using grounded consumer insight to plan, direct, and manage marketing efforts to achieve maximum return on investment
  5. Ensure the integrity of the brand at all times
  6. Develop agency briefs for all elements of the marketing mix and day-to-day agency management, including Media, Digital, in-outlet execution, and incentives
  7. New Product Development management of gate process for Campari and the Brand Owner
  8. Manage the execution of all elements of the marketing mix
  9. Administrative support and post-analysis of campaigns, including recommended improvements for future activity
  10. Understanding of packaging artwork
  11. Align Channel, Key Account, and Field sales teams on all key activities
  12. Evaluate and allocate A&P, track processing, and report on finance process
  13. Conduct regular trade visits to ensure execution on shelf, planograms, pricing, and visibility of brand
  14. Become a brand expert – brand, consumer, category, and competitor performance analysis and recommendations
  15. Monitor ongoing brand health


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