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Media Relations Specialist

2 weeks ago

Wellington, Wellington, New Zealand HM Revenue & Customs Full time

Job Overview

Harness your expertise in media relations to drive effective communication strategies for HM Revenue & Customs (HMRC). As a Press Officer, you will play a pivotal role in shaping public perception and handling high-profile media stories.

We are seeking a seasoned professional with extensive experience in external communications, strong writing skills, and the ability to work collaboratively across departments and with external partners. If you have a creative approach, excellent decision-making abilities, and a passion for delivering results-driven communication activity, we encourage you to apply.

  • Main Responsibilities
  • Develop and implement proactive media plans that align with HMRC's campaigns and business milestones across all platforms.
  • Respond to media enquiries within agreed deadlines, working closely with colleagues and officials to agree on suitable messaging.
  • Collaborate across the press, digital, external affairs, campaigns, and business partner teams to deliver effective, targeted communication strategies.
  • Evaluate results and use insights to inform and improve future activities.
  • Anticipate and address potential issues before they arise, handling them effectively and rebutting inaccurate media stories.
  • Keep the Press Office Planner updated on key events and opportunities.
  • Identify opportunities for specialist media coverage and lead the execution of those stories.
  • Monitor media coverage to stay informed on relevant stories.
  • Build strong relationships with journalists, stakeholders, and officials across HMRC and other government departments to ensure accurate, timely messaging.
  • Support colleagues across the Press, Digital, and External Affairs team and the wider communications team to ensure delivery of priority work.
  • Participate in the out-of-hours press office on-call rota.