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Content Strategy Specialist

3 weeks ago

Wellington, Wellington, New Zealand Wellington International Full time
Job Overview

We are seeking an experienced Marketing Content Coordinator to join our team at Wellington International. This role is responsible for creating and managing online content across digital platforms as well as in print.

Key Responsibilities
  • Content Planning and Strategy: Develop and maintain a content calendar, brainstorm content ideas, and align content strategy with overall marketing goals.
  • Content Creation and Editing: Write, edit, and proofread content for various platforms including website copy, articles, posts, social media updates, and email newsletters.
  • Collaboration with Teams: Work closely with designers, developers, marketing teams, and subject matter experts to gather information and ensure content accuracy.
  • Content Distribution: Manage the publishing of content across relevant platforms and channels.
  • Quality Control: Review content for consistency with brand guidelines, accuracy, and adherence to SEO best practices.
  • Performance Analysis: Track key content metrics like website traffic, social media engagement, and conversion rates to identify areas for improvement.
Required Skills and Qualifications
  • Bachelor's degree in marketing, public relations, digital communication, journalism or a similar field.
  • 2-3 years' experience in a similar role.
  • Photography experience preferred.
  • Google Analytics Certified preferred.
  • Knowledge of the equine industry is preferred, but not required.
  • Proficiency in content management systems (CMS).
  • Knowledge of SEO principles.
  • Strong copywriting & editing skills.