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Tourism Marketing Lead

3 weeks ago

Wellington, Wellington, New Zealand KiwiRail Full time
Company Overview

KiwiRail connects New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly.

About the Position

The Head of Marketing Passenger will lead the passenger marketing team and drive the marketing strategy to support customer acquisition, revenue growth, and brand presence for KiwiRail's passenger services.

Main Accountabilities
  • Developing and implementing passenger marketing strategy
  • Leading strategic planning to align with marketing sales activities
  • Team leadership ensuring high performance and strategic alignment
  • Overseeing the digital marketing team and strategy
  • Driving customer acquisition and initiatives
  • Leading PR initiatives, trade events and campaigns
Key Requirements
  • Leadership experience in marketing, ideally within travel, tourism, or transport sectors
  • Strong understanding of digital marketing, customer acquisition, and revenue growth
  • Ability to lead a high-performing team