Content Creator

6 days ago


Christchurch, Canterbury, New Zealand Macpac Full time

About Us

Macpac is a leading provider of high-quality outdoor gear. Our commitment to quality, sustainability, and durability drives our mission to help customers adventure better.

The Role

We are seeking an experienced Technical Copywriter to join our team. As a key member of our content creation team, you will be responsible for translating the technical specifications of our apparel and equipment into engaging, accessible, and brand-aligned content.

Your Responsibilities

  • Craft clear, engaging copy for web, packaging, in-store materials, and training resources
  • Bridge the gap between design and customers – translate complex product specs into easy-to-understand content
  • Ensure compliance & accuracy – align product information with external brand guidelines (Polartec, Pertex, Bluesign, RDS)
  • Manage product data – maintain a master product information database, ensuring consistency across all platforms
  • Collaborate cross-functionally – work closely with Product, Marketing, Digital, and Wholesale teams

What We're Looking For

To succeed in this role, you will need:

  • Experience in technical writing, product copywriting, or a similar role – within the Outdoor industry is an advantage
  • A knack for breaking down complex information into clear, engaging copy
  • Strong stakeholder management – ability to work with designers, marketers, and product developers
  • Exceptional attention to detail – ensuring product claims are accurate and compliant
  • Ability to manage multiple projects and meet deadlines


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