Creative Visionary
1 week ago
Company Overview
The Creative Store - New Zealand is a progressive media agency redefining how media, data, and creativity connect. As a forward-thinking Creative Director, you will lead the intersection of creativity, AI, and media performance to unlock next-gen storytelling.About the Role
As the Creative Director, you will develop innovative creative strategies, oversee AI-driven production, and collaborate with data experts to optimise content dynamically. Your mission is to challenge traditional creative models and embrace faster, more effective, and more relevant brand storytelling.Responsibilities
- Create and lead the creative vision for storytelling, content creator partnerships, and performance-driven content.
- Challenge conventional creative processes, pushing for AI-first and media performance-driven solutions that deliver speed, scalability, and effectiveness.
- Leverage AI tools (e.g., Runway, MidJourney, DALL·E, Adobe Firefly, Synthesia, Pika Labs) to scale content creation and adapt assets dynamically.
- Develop frameworks for modular content production, enabling real-time A/B testing and optimisation based on media performance data.
- Lead the creation of dynamic creative assets (DCO) optimised for various platforms (Meta, Google, TikTok, VOD etc.).
- Collaborate with data scientists and performance media planners to develop creative strategies that reflect testing agendas, respond to audience behaviour, and performance insights.
- Partner with creators, influencers, and brand teams to integrate creator-led content into campaigns.
- Manage a lean but high-impact team, scaling as the unit grows.
Required Skills & Experience
- 10+ years in creative leadership roles at an agency, brand, or media company, with 5+ years in digital-first, media agency, or performance-driven creative environment.
- Strong understanding of AI's role in content creation, including generative AI tools, automation workflows, and real-time creative optimisation.
- Proven ability to create high-performing digital campaigns across social, programmatic, and video.
- Experience in leading creative strategy based on media performance data, working closely with performance marketing teams.
- Strong conceptual storytelling skills, balancing brand-building creativity with conversion-driven execution.
- Ability to pitch and sell creative ideas and concepts, influencing CMOs, performance marketers, and media strategists.
- Confidence, presentation skills, and sales skills are a must.
- Passion for testing, learning, and iterating creatively based on real-time performance insights.
- Experience managing cross-functional teams and working with data, strategy, and media teams to drive effective campaigns.
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