Marketing Lead

1 month ago

Auckland, New Zealand Aa Insurance Full time

Direct Marketing & CRM (Marketing & Communications) Contract/Temp Competitive pro-rated salary for contract length This is an exciting opportunity that will suit a senior marketer who is proven in their career and is looking to take their experience in CVM, CRM, and direct and digital marketing to the next level.As a Marketing Lead here at AA Insurance, you'll bring your marketing and commercial acumen to life by shaping the lifecycle campaign portfolio strategy. You'll be responsible for the end-to-end design and execution of complex customer first marketing initiatives.We're looking for a talented senior marketer who has a strong background in customer value management marketing, ideally within the financial services space. You'll bring strong experience with building multi-channel GTM plans, working closely with agency partners to build a stronger experience for our online customers, with a primary focus on retention and growth of our base.You'll be a strong senior marketer with experience in designing, briefing and valuing lifecycle journeys, including PCA and AO reporting. Your proven data driven decision making and insight-based actions will help you succeed in the shaping and delivering multichannel lifecycle marketing enhancements for AA Insurance.If this sounds like you, then apply with us now to hear more about this role.What you will be doing?Proactively recommend, develop, and implement marketing initiatives up to a budget of $1M.Be part of cross-functional teams, ensuring marketing workstreams are successfully planned and delivered.Lead marketing activity to deliver engagement, consideration, and growth objectives across the customer lifecycle .Lead, and co-ordinate internal teams and agency partners to ensure a collaborative way of working.Champion continuous improvement across your portfolio of work.To shine in the role:Minimum 10 years' experience in customer value management across the customer lifecycle, direct and digital marketing.2+ years previous experience at a similar senior level.Exceptional end to end campaign management experience across all marketing disciplines including (but not limited too) ATL, BTL, digital, social, data and analytics.Proven ability to translate business strategy into areas of responsibility.Strong project management experience, including budget and stakeholder management.A' can-do' proactive attitude, that's solutions focussed with the ability to make timely decisions.A confident and natural communication style with strong presentation skills.Exceptional people leadership skills with proven success coaching and developing teams.A relevant tertiary qualification in a marketing related discipline, some marketing experience within financial services is preferable (but not essential).Why you'll love working with us:We have an inclusive and supportive environment and believe every voice matters. We believe in investing in our people and creating an inclusive space that provides opportunities for all.We take personal development seriously and we're committed to making our people's wellbeing a top priority, with benefits such as a $250 annual wellbeing allowance, and flexible working.Our culture and care for our people can be seen in our outstanding engagement and tenure. We believe the most important investment we can make is in you.Do you think you have the passion, collaboration, imagination, and values that match our own?Apply & upload your CV today, to enquire about this parental leave 7-month fixed-term role in the Marketing team here at AA Insurance.Report this job advert Don't provide your bank or credit card details when applying for jobs. Researching careers? Find all the information and tips you need on career advice.
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