Event Marketing Coordinator

2 days ago


Tauranga, Bay of Plenty, New Zealand Rotorualibrary Full time

Key ResponsibilitiesMarketing & Campaign ManagementPlan, execute, and manage marketing plans and campaigns across multiple channels.Make data-driven adjustments to the marketing plan and execution as needed.Monitor and report on entry sales trends, helping shape strategy.Drive brand awareness and engagement across our events.Coordinate with media and PR suppliers to ensure public communications are aligned with event marketing strategies.Content Creation & Digital MarketingBuild community engagement and drive event participation.Manage social media, email marketing, websites, and advertising.Design and implement targeted email marketing campaigns to engage various participant segments effectively.Manage and optimise online advertising campaigns across platforms such as Google Ads and social media.Manage any non-digital advertising/campaigns (e.g.
Print, Phantom billboards, Go Media, Runningcalendar).Lead planning, creation and posting of paid advertising across all platforms with support from agencies and external suppliers.Project & Budget ManagementContribute and manage budgets with oversight from the Head of Sales & Sponsorship.Juggle multiple brands and campaigns with strong time management.Event SupportOversee marketing and content activities on the event week/weekend, ensuring live updates are shared across social media, on-ground content and marketing activities run smoothly, and events are consistently presented across all channels.Engage with participants, sponsors, and media to amplify our impact.Embrace organisational excellence by managing timelines, tasks, and priorities efficiently.Be prepared to work some weekends to deliver events.Ensure all Health and Safety requirements are managed and adhered to.Collaboration with Athlete Services and Sponsorship Teams: Work closely with Athlete Services to ensure timely and effective communication with participants, and with the Sponsorship team to ensure sponsor rights and benefits are fully leveraged and communicated in marketing materials.
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