Kaiwhakahaere Whakatairanga

Established in 1991, Massive is a professional, multi-generational physical ensemble company, creating new theatre with emerging and professional artists, directors, writers and creatives.
Our work comes from real stories, reflecting the rich diversity of Aotearoa.
Through access to free workshops and ongoing mentoring/training, artists are able to become a part of the company from age fourteen and stay with us throughout their professional career.
Massive is a pathway, a whanau and a way to create excellent theatre.
Te Kaiwhakahaere Whakatairanga - Marketing and Development Manager is responsible for the management and delivery of Massive Company's Marketing Strategy and Fundraising and Development activities.
This role works as part of a small but mighty tima to ensure that all marketing and fundraising/development activities are carried out appropriate to the Company's brand and Kaupapa, and within agreed budgets and timeframes.
Key leadership, marketing and fundraising areas of focus for the role:

Oversee and manage all marketing and fundraising activity
Work with the GM to set and deliver on appropriate annual marketing and fundraising budgets
Work with the GM to recruit and manage any additional contracted kaimahi for specific projects
Create regular Marketing and Development reports for board meetings
Manage relationships with patrons, sponsors, supporters and stakeholders

Key Accountabilities for Marketing and Brand:

Manage and deliver to Massive Theatre Company's Marketing Strategy and Marketing Strategy Work Plan across all company activity, including brand visibility, targeted public engagement towards company events and activities, fundraising and revenue generation activity, any ticketed events (shows)
Work with GM and Artistic Director to ensure that Massive Theatre Company's brand strategy is clear, robust and integrated into all company activity and communications
Develop and maintain guiding documents for Massive Theatre Company brand/tone/kaupapa
Oversee the development, creation and delivery of digital content and collateral by MC
Oversee the company CRM and CRM communications platform

Key Accountabilities for Development and Fundraising:

Create, deliver and regularly review a strong fundraising message profile based on Massive's strategy, Kaupapa and overall brand and marketing guidelines
Implement and manage Massive's donations programme (via Donorbox)
Develop and implement fundraising initiatives and campaigns to meet fundraising targets
Create pitch documents for potential sponsors/donors as required
Identify new opportunities for revenue generation and for the diversification of Massive's revenue streams

Experience and Attributes:

Exceptional people skills with the ability to work within a team and independently when necessary
Excellent verbal and written communication skills
Experience with CRMs and CRM communication systems
Knowledge and experience working on digital channels (Facebook, Instagram, Tik Tok, Canva)
Knowledge of Google Analytics
Experience managing brand strategy and marketing campaigns across a wide range of media, marketing channels and for varied audiences
Stakeholder management and relationship-building skills
Experience in analysing data/results and being pro-active/re-active with information
Fundraising/donor management experience
Must be a NZ citizen, NZ permanent resident or hold a valid NZ work permit

Link to Massive's website and Kaupapa: https://www.massivecompany.co.nz/about-massive-company
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